Biblioteca Digital de VanguardiaMagazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer
Starting in 2012, Señal Colombia, a public broadcasting channel with national coverage, started international sports transmissions aiming to increase its audience without losing the cultural and educative focus of its programming. After six years of experimenting with sports contents, the ‘Magazín T...
| Autores principales: | , |
|---|---|
| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
| Publicado: |
Universidad de Chile. Instituto de la Comunicación e Imagen
2017
|
| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/45103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78652 |
| _version_ | 1782336642847080448 |
|---|---|
| author | Angulo-Rincón, Lizandro Vargas-Pérez, Laura |
| author_facet | Angulo-Rincón, Lizandro Vargas-Pérez, Laura |
| author_sort | Angulo-Rincón, Lizandro |
| collection | Repositorio |
| description | Starting in 2012, Señal Colombia, a public broadcasting channel with national coverage, started international sports transmissions aiming to increase its audience without losing the cultural and educative focus of its programming. After six years of experimenting with sports contents, the ‘Magazín Tour de Francia’ won the ‘India Catalina’ award for best sports program in Colombia in 2015. This research project critically analyzes the narrative and aesthetic resources of this audiovisual piece in order to (1) identify its deep structures of meaning and significance and (2) get to know the perceptions a group of viewers have about its contents. The methods used are the textual analysis applied to the 21 episodes of the magazine that were broadcasted before each of the stages of the ‘Tour de France 2015’ and a survey to two focal groups for the construction of a reception study. Results show that the aesthetic and narrative resources of the ‘Magazín’ contribute more to strengthening identity and motivating different usages of bicycles than it does to guaranteeing a devoted audience to the broadcasting of the ‘Tour de France’ stages. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO78652 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2017 |
| publisher | Universidad de Chile. Instituto de la Comunicación e Imagen |
| record_format | greenstone |
| spelling | clacso-CLACSO786522022-03-22T14:36:27Z Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer Magazín Tour de Francia 2015: el premio a la televisión pública que armoniza la cultura, el deporte y la identidad del televidente colombiano Angulo-Rincón, Lizandro Vargas-Pérez, Laura Starting in 2012, Señal Colombia, a public broadcasting channel with national coverage, started international sports transmissions aiming to increase its audience without losing the cultural and educative focus of its programming. After six years of experimenting with sports contents, the ‘Magazín Tour de Francia’ won the ‘India Catalina’ award for best sports program in Colombia in 2015. This research project critically analyzes the narrative and aesthetic resources of this audiovisual piece in order to (1) identify its deep structures of meaning and significance and (2) get to know the perceptions a group of viewers have about its contents. The methods used are the textual analysis applied to the 21 episodes of the magazine that were broadcasted before each of the stages of the ‘Tour de France 2015’ and a survey to two focal groups for the construction of a reception study. Results show that the aesthetic and narrative resources of the ‘Magazín’ contribute more to strengthening identity and motivating different usages of bicycles than it does to guaranteeing a devoted audience to the broadcasting of the ‘Tour de France’ stages. A partir del año 2012 Señal Colombia, canal público de cobertura nacional, inició las retransmisiones deportivas internacionales, con el fin de incrementar sus audiencias sin perder el enfoque educativo y cultural de su programación. Luego de seis años de experimentar con contenidos de deportes, en el 2015 el Magazín Tour de Francia ganó el premio India Catalina a mejor programa deportivo colombiano. El objetivo de esta investigación consiste en analizar este programa con el fin de identificar (1) cuáles son los recursos estéticos y narrativos que lo hicieron merecedor de ese galardón y (2) la incidencia que su contenido pudo tener en la propia retransmisión de las etapas del Tour de Francia de ese año. El método empleado es el análisis textual aplicado a los 21 clips o capítulos audiovisuales del Magazín que fueron transmitidos antes y en razón de uno por cada una de las etapas del Tour de Francia de 2015. Los resultados permiten concluir que (1) los distintos usos que el programa le da la bicicleta, contribuyen a acercar a los públicos amantes de la cultura a eventos deportivos de este tipo y sirven de complemento para cautivar a los públicos que ven deportes desde la óptica del espectáculo; y (2) que los recursos estéticos y narrativos, tienen la capacidad de generar una relación íntima entre el televidente y el protagonista del relato sobre la base de identificarse y reconocerse como colombianos. 2017-06-30 2022-03-22T14:36:27Z 2022-03-22T14:36:27Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/45103 10.5354/0719-1529.2017.45103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78652 spa https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/45103/48357 application/pdf Universidad de Chile. Instituto de la Comunicación e Imagen Comunicación y Medios; Núm. 35 (2017): Especial Televisión: Programas, programación y experiencias nacionales; 95-110 Comunicación y Medios; Núm. 35 (2017): Especial Televisión: Programas, programación y experiencias nacionales; 95-110 0719-1529 0716-3991 |
| spellingShingle | Angulo-Rincón, Lizandro Vargas-Pérez, Laura Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title | Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title_full | Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title_fullStr | Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title_full_unstemmed | Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title_short | Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer |
| title_sort | magazine tour de france 2015: the award for public television that harmonizes the culture, sport and identity of the colombian viewer |
| url | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/45103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78652 |