Ethos, speech, media. Semiotics of ethos

The paper critically reviews the categories with which the ethos of announcers of the media is built. It defines this ethos as an adaptation mechanism, which contextualizes the discourse of the speakers and guide public expectations. Then proposes its study understanding it as a moral iconic sign, c...

Descripción completa

Detalles Bibliográficos
Autor principal: Soulez, Guillaume
Formato: info:eu-repo/semantics/article
Lenguaje:Español
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2009
Acceso en línea:https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11095
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78434
Descripción
Sumario:The paper critically reviews the categories with which the ethos of announcers of the media is built. It defines this ethos as an adaptation mechanism, which contextualizes the discourse of the speakers and guide public expectations. Then proposes its study understanding it as a moral iconic sign, constructed from abductive semiotic processes.