Biblioteca Digital de VanguardiaThe persuasive effects of gestures in media discourse
We study the persuasive role of gestures in communication media, thanks to two empirical investigations that illustrate the active role of the receiver. First, we show which is the gesture role of a politician in the value allocation expressed by his audience. In a second investigation, we examine t...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2009
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11099 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78352 |