Biblioteca Digital de VanguardiaThe persuasive effects of gestures in media discourse
We study the persuasive role of gestures in communication media, thanks to two empirical investigations that illustrate the active role of the receiver. First, we show which is the gesture role of a politician in the value allocation expressed by his audience. In a second investigation, we examine t...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Universidad de Chile. Instituto de la Comunicación e Imagen
2009
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11099 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78352 |
| _version_ | 1782335126940680192 |
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| author | Georget, Patrice |
| author_facet | Georget, Patrice |
| author_sort | Georget, Patrice |
| collection | Repositorio |
| description | We study the persuasive role of gestures in communication media, thanks to two empirical investigations that illustrate the active role of the receiver. First, we show which is the gesture role of a politician in the value allocation expressed by his audience. In a second investigation, we examine the gesture role depending on the type of heuristic versus systematic cognitive processing performed by the subjects. In this way, these results call into question the idea that the nonverbal is merely an index treating peripheral persuasive communication. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO78352 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2009 |
| publisher | Universidad de Chile. Instituto de la Comunicación e Imagen |
| record_format | greenstone |
| spelling | clacso-CLACSO783522022-03-22T14:35:59Z The persuasive effects of gestures in media discourse Los efectos persuasivos de la gestualidad en los discursos mediáticos Georget, Patrice We study the persuasive role of gestures in communication media, thanks to two empirical investigations that illustrate the active role of the receiver. First, we show which is the gesture role of a politician in the value allocation expressed by his audience. In a second investigation, we examine the gesture role depending on the type of heuristic versus systematic cognitive processing performed by the subjects. In this way, these results call into question the idea that the nonverbal is merely an index treating peripheral persuasive communication. Estudiamos el rol persuasivo de los gestos en la comunicación mediática, gracias a dos investigaciones empíricas que ilustran el rol activo del receptor. En primer lugar, mostramos cuál es el rol de la gestualidad de un hombre político en la asignación de valor manifestada por su auditorio. En un segundo estudio examinamos el rol de los gestos según el tipo de tratamiento cognitivo sistemático versus heurístico realizado por los sujetos. Así, estos resultados ponen en tela de juicio la idea que el no verbal no es más que un índice periférico en el tratamiento de las comunicaciones persuasivas. 2009-01-01 2022-03-22T14:35:59Z 2022-03-22T14:35:59Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11099 10.5354/rcm.v0i19.11099 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78352 spa https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11099/11402 application/pdf Universidad de Chile. Instituto de la Comunicación e Imagen Comunicación y Medios; Núm. 19 (2009): Enfoques y temáticas en la investigación sobre medios de comunicación; Pág. 117 - 128 Comunicación y Medios; Núm. 19 (2009): Enfoques y temáticas en la investigación sobre medios de comunicación; Pág. 117 - 128 0719-1529 0716-3991 |
| spellingShingle | Georget, Patrice The persuasive effects of gestures in media discourse |
| title | The persuasive effects of gestures in media discourse |
| title_full | The persuasive effects of gestures in media discourse |
| title_fullStr | The persuasive effects of gestures in media discourse |
| title_full_unstemmed | The persuasive effects of gestures in media discourse |
| title_short | The persuasive effects of gestures in media discourse |
| title_sort | persuasive effects of gestures in media discourse |
| url | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/11099 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78352 |