Biblioteca Digital de VanguardiaThe importance of intercoder agreement for content analysis
Content analysis is a widely utilized technique by researchers on mass media. Generally, researchers in quantitative content analysis rely on several coders to enter the data. A key question they face is whether it is possible to assure that the coders’ decisions are co...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
| Publicado: |
Universidad de Chile. Instituto de la Comunicación e Imagen
2012
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/24521 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78230 |
| _version_ | 1782336720997449728 |
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| author | Peña y Lillo, Macarena |
| author_facet | Peña y Lillo, Macarena |
| author_sort | Peña y Lillo, Macarena |
| collection | Repositorio |
| description | Content analysis is a widely utilized technique by researchers on mass media. Generally,
researchers in quantitative content analysis rely on several coders to enter the data. A key
question they face is whether it is possible to assure that the coders’ decisions are consistent
across the analysis. It is expected for different people to have different interpretations of the
texts, which threatens the reliability of the obtained results and the study’s conclusions. In
order to avoid this threat, researchers must evaluate and report intercoder agreement. In this essay, arguments for this practice are presented and a reflection about its use on an empirical
case study is offered |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO78230 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2012 |
| publisher | Universidad de Chile. Instituto de la Comunicación e Imagen |
| record_format | greenstone |
| spelling | clacso-CLACSO782302022-03-22T14:35:50Z The importance of intercoder agreement for content analysis La importancia del acuerdo entre codificadores para el análisis de contenido Peña y Lillo, Macarena Content analysis is a widely utilized technique by researchers on mass media. Generally, researchers in quantitative content analysis rely on several coders to enter the data. A key question they face is whether it is possible to assure that the coders’ decisions are consistent across the analysis. It is expected for different people to have different interpretations of the texts, which threatens the reliability of the obtained results and the study’s conclusions. In order to avoid this threat, researchers must evaluate and report intercoder agreement. In this essay, arguments for this practice are presented and a reflection about its use on an empirical case study is offered El análisis de contenido es una técnica extensamente utilizada por los investigadores en medios de comunicación. Generalmente, los investigadores que usan el análisis de contenido cuantitativo cuentan con varios codificadores para la entrada de datos. Una pregunta clave que enfrentan es si es posible asegurar que las decisiones de los codificadores son consistentes a lo largo del análisis. Es esperable que distintas personas tengan distintas interpretaciones de los textos, lo que amenaza la confiabilidad de los resultados obtenidos y las conclusiones del estudio. Con el fin de evitar esta amenaza, los investigadores deben evaluar y reportar el acuerdo entre codificadores. En este ensayo se presentan argumentos a favor de esta práctica y se reflexiona sobre la experiencia de su uso en un caso de estudio 2012-01-01 2022-03-22T14:35:50Z 2022-03-22T14:35:50Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/24521 10.5354/rcm.v0i25.24521 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78230 spa https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/24521/27984 application/pdf Universidad de Chile. Instituto de la Comunicación e Imagen Comunicación y Medios; Núm. 25 (2012): Publicidad privada y libertad de expresión: problemas, debates y perspectivas de estudio; Pág. 47 - 56 Comunicación y Medios; Núm. 25 (2012): Publicidad privada y libertad de expresión: problemas, debates y perspectivas de estudio; Pág. 47 - 56 0719-1529 0716-3991 |
| spellingShingle | Peña y Lillo, Macarena The importance of intercoder agreement for content analysis |
| title | The importance of intercoder agreement for content analysis |
| title_full | The importance of intercoder agreement for content analysis |
| title_fullStr | The importance of intercoder agreement for content analysis |
| title_full_unstemmed | The importance of intercoder agreement for content analysis |
| title_short | The importance of intercoder agreement for content analysis |
| title_sort | importance of intercoder agreement for content analysis |
| url | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/24521 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/78230 |