Biblioteca Digital de VanguardiaDeveloping a conceptual framework for (educational service) marketing competencies of faculty members
The present study was to establish a conceptual framework for faculty members' personal marketing (training services) competencies. Assuming that universities are the highest institutes of learning with the aim of promoting knowledge transfer, providing human resource training in various fields...
| Autores principales: | , , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Inglés Portugués |
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Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara
2021
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| Acceso en línea: | https://periodicos.fclar.unesp.br/rpge/article/view/15588 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66248 |
| _version_ | 1782339479784128512 |
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| author | Shirpour, Mohsen Sattari, Sadraddin Vazifeh, Rasool |
| author_facet | Shirpour, Mohsen Sattari, Sadraddin Vazifeh, Rasool |
| author_sort | Shirpour, Mohsen |
| collection | Repositorio |
| description | The present study was to establish a conceptual framework for faculty members' personal marketing (training services) competencies. Assuming that universities are the highest institutes of learning with the aim of promoting knowledge transfer, providing human resource training in various fields of science and technology, providing higher education and research services; They need competent faculty members to achieve these goals. In this qualitative study, documentary analysis was used to evaluate all books, print and electronic resources and resources in the fields of marketing and branding, using note-taking forms as data collection tools. Qualitative analysis and further coding were used to analyze the data. The results of expert opinions also showed that one of the most important personal marketing competencies of faculty members is a significant relationship between knowledge competencies and behavioral competencies. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO66248 |
| institution | CLACSO, Repositorio Digital |
| language | Inglés Portugués |
| publishDate | 2021 |
| publisher | Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara |
| record_format | greenstone |
| spelling | clacso-CLACSO662482022-03-18T19:31:14Z Developing a conceptual framework for (educational service) marketing competencies of faculty members Desarrollo de un marco conceptual para las competencias de marketing (servicio educativo) de los miembros facultades Desenvolvendo uma estrutura conceitual para (serviço educacional) competências de marketing de membros do corpo docente Shirpour, Mohsen Sattari, Sadraddin Vazifeh, Rasool Educational process Higher educational institutions Innovation Pedagogical support Modernization Proceso educativo Instituciones de educación superior Innovación Apoyo pedagógico Modernización Processo educacional Instituições de ensino superior Inovação Suporte pedagógico Modernização The present study was to establish a conceptual framework for faculty members' personal marketing (training services) competencies. Assuming that universities are the highest institutes of learning with the aim of promoting knowledge transfer, providing human resource training in various fields of science and technology, providing higher education and research services; They need competent faculty members to achieve these goals. In this qualitative study, documentary analysis was used to evaluate all books, print and electronic resources and resources in the fields of marketing and branding, using note-taking forms as data collection tools. Qualitative analysis and further coding were used to analyze the data. The results of expert opinions also showed that one of the most important personal marketing competencies of faculty members is a significant relationship between knowledge competencies and behavioral competencies. El presente estudio tuvo como objetivo establecer un marco conceptual para las competencias de marketing personal (servicios de capacitación) de los miembros de la facultad. Asumir que las universidades son los institutos superiores de aprendizaje con el objetivo de promover la transferencia de conocimiento, brindando formación de recursos humanos en diversos campos de la ciencia y la tecnología, brindando servicios de educación superior e investigación; Necesitan miembros de la facultad competentes para lograr estos objetivos. En este estudio cualitativo, se utilizó el análisis documental para evaluar todos los libros, recursos impresos y electrónicos y recursos en los campos de marketing y branding, utilizando formularios de toma de notas como herramientas de recopilación de datos. Se utilizaron análisis cualitativos y codificación adicional para analizar los datos. Los resultados de las opiniones de los expertos también mostraron que una de las competencias de marketing personal más importantes de los miembros de la facultad es una relación significativa entre las competencias de conocimiento y las competencias conductuales y conductuales. O presente estudo teve como objetivo estabelecer uma estrutura conceitual para as competências de marketing pessoal (serviços de treinamento) dos docentes. Partindo do pressuposto de que as universidades são os mais altos institutos de aprendizagem com o objetivo de promover a transferência de conhecimentos, proporcionando a formação de recursos humanos nos diversos campos da ciência e tecnologia, proporcionando ensino superior e serviços de investigação, elas precisam de professores competentes para atingir esses objetivos. Neste estudo qualitativo, a análise documental foi utilizada para avaliar todos os livros, recursos e recursos impressos e eletrônicos nas áreas de marketing e branding, utilizando formulários de anotações como ferramentas de coleta de dados. A análise qualitativa e posterior codificação foram utilizadas para analisar os dados. Os resultados das opiniões dos especialistas também mostraram que uma das competências de marketing pessoal mais importantes dos membros do corpo docente é uma relação significativa entre as competências de conhecimento e as competências comportamentais. 2021-08-01 2022-03-18T19:31:14Z 2022-03-18T19:31:14Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/rpge/article/view/15588 10.22633/rpge.v25iesp.3.15588 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66248 eng por https://periodicos.fclar.unesp.br/rpge/article/view/15588/11453 https://periodicos.fclar.unesp.br/rpge/article/view/15588/11896 https://periodicos.fclar.unesp.br/rpge/article/view/15588/11897 Copyright (c) 2021 Revista on line de Política e Gestão Educacional https://creativecommons.org/licenses/by-nc-sa/4.0 application/pdf application/pdf text/html Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara Revista on line de Política e Gestão Educacional; v. 25, n. esp. 3, set. (2021) - Ensino e aprendizagem na educação russa ; 1727-1744 1519-9029 10.22633/rpge.v25iesp.3 |
| spellingShingle | Educational process Higher educational institutions Innovation Pedagogical support Modernization Proceso educativo Instituciones de educación superior Innovación Apoyo pedagógico Modernización Processo educacional Instituições de ensino superior Inovação Suporte pedagógico Modernização Shirpour, Mohsen Sattari, Sadraddin Vazifeh, Rasool Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title | Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title_full | Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title_fullStr | Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title_full_unstemmed | Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title_short | Developing a conceptual framework for (educational service) marketing competencies of faculty members |
| title_sort | developing a conceptual framework for (educational service) marketing competencies of faculty members |
| topic | Educational process Higher educational institutions Innovation Pedagogical support Modernization Proceso educativo Instituciones de educación superior Innovación Apoyo pedagógico Modernización Processo educacional Instituições de ensino superior Inovação Suporte pedagógico Modernização |
| url | https://periodicos.fclar.unesp.br/rpge/article/view/15588 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66248 |