Biblioteca Digital de VanguardiaThe childhood place in fashion editorials: an analysis on the adultization of children in the consumer society
This study had the purpose of critically analyzing the conceptions of children in the fashion editorials, as well as assessing whether they can contribute to the early development of “adultization” of the infant consumer. It is believed that the discourse of children's fashion editorials dictat...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués Inglés |
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Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara
2020
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| Acceso en línea: | https://periodicos.fclar.unesp.br/rpge/article/view/14361 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66113 |
| _version_ | 1782337426769838080 |
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| author | Oliveira, Marta Regina Furlan de Silva, Larissa Delgado Bueno da Paschoal, Jaqueline Delgado |
| author_facet | Oliveira, Marta Regina Furlan de Silva, Larissa Delgado Bueno da Paschoal, Jaqueline Delgado |
| author_sort | Oliveira, Marta Regina Furlan de |
| collection | Repositorio |
| description | This study had the purpose of critically analyzing the conceptions of children in the fashion editorials, as well as assessing whether they can contribute to the early development of “adultization” of the infant consumer. It is believed that the discourse of children's fashion editorials dictates standards of beauty and behaviors similar to the adult world, especially in relation to clothing, accessories, aesthetic standards and means of consumption. In addition, the advertising industry does not always consider children's particularities when selling its products, thus contributing to the process of adultization of children. The methodology used was bibliographic research and documentary research in the light of the foundations of Critical Theory and of authors who dialogue with this theoretical perspective. The results of the research indicate that the major brands, especially those aimed at children, induce children into environments and situations of adult domain, as well as the means of consumption. Therefore, the importance of the family and the school as spaces for reflection and combat in the cultural industry. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO66113 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués Inglés |
| publishDate | 2020 |
| publisher | Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara |
| record_format | greenstone |
| spelling | clacso-CLACSO661132022-03-18T19:30:47Z The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society Los lugares infantiles en editoriales de moda: análisis sobre la adultización infantil en la sociedad de consumo Os lugares da infância nos editoriais de moda: uma análise sobre a adultização da criança na sociedade do consumo Oliveira, Marta Regina Furlan de Silva, Larissa Delgado Bueno da Paschoal, Jaqueline Delgado Educação Criança Moda Adultização Consumo. Education Children Fashion Adultization Consumption Educación Niño Moda Adultización Cosumo This study had the purpose of critically analyzing the conceptions of children in the fashion editorials, as well as assessing whether they can contribute to the early development of “adultization” of the infant consumer. It is believed that the discourse of children's fashion editorials dictates standards of beauty and behaviors similar to the adult world, especially in relation to clothing, accessories, aesthetic standards and means of consumption. In addition, the advertising industry does not always consider children's particularities when selling its products, thus contributing to the process of adultization of children. The methodology used was bibliographic research and documentary research in the light of the foundations of Critical Theory and of authors who dialogue with this theoretical perspective. The results of the research indicate that the major brands, especially those aimed at children, induce children into environments and situations of adult domain, as well as the means of consumption. Therefore, the importance of the family and the school as spaces for reflection and combat in the cultural industry. Este estudio tuvo el propósito de analizar críticamente las concepciones de los niños en las editoriales de moda, así como evaluar si pueden contribuir al desarrollo temprano de la “adultización” del consumidor infantil. Se cree que el discurso de las editoriales de moda infantil dicta estándares de belleza y comportamientos similares al mundo adulto, especialmente en relación a la ropa, los accesorios, los estándares estéticos y los medios de consumo. Además, la industria publicitaria no siempre tiene en cuenta las particularidades de los niños a la hora de vender sus productos, contribuyendo así al proceso de adultización de los niños. La metodología utilizada fue la investigación bibliográfica y la investigación documental a la luz de los fundamentos de la Teoría Crítica y de autores que dialogan con esta perspectiva teórica. Los resultados de la investigación indican que las grandes marcas, especialmente las dirigidas a los niños, inducen a los niños a entornos y situaciones de dominio adulto, así como a los medios de consumo. De ahí la importancia de la familia y la escuela como espacios de reflexión y combate en la industria cultural. Este estudo teve o propósito de analisar criticamente as concepções de criança nos editoriais da moda, bem como avaliar se estes podem contribuir para o desenvolvimento precoce da “adultização” do consumidor infantil. Acredita-se que os discursos dos editoriais de moda infantil ditam padrões de beleza e de comportamentos semelhantes ao mundo adulto, principalmente em relação às roupas, acessórios, padrões estéticos e aos meios de consumo. Além disso, a Indústria da propaganda nem sempre considera as particularidades infantis ao vender seus produtos, contribuindo assim, para o processo de adultização das crianças. A metodologia utilizada foi a pesquisa bibliográfica e pesquisa documental à luz dos fundamentos da Teoria Crítica e de autores que dialogam com essa perspectiva teórica. Os resultados da pesquisa indicam que as grandes marcas, em especial aquelas direcionados ao público infantil, induzem as crianças a ambientes e situações de domínio adulto, bem como aos meios de consumo. Por isso, a importância da família e da escola como espaços de reflexão e combate frente à indústria cultural. 2020-12-28 2022-03-18T19:30:47Z 2022-03-18T19:30:47Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/rpge/article/view/14361 10.22633/rpge.v24iesp3.14361 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66113 por eng https://periodicos.fclar.unesp.br/rpge/article/view/14361/10033 https://periodicos.fclar.unesp.br/rpge/article/view/14361/10114 Copyright (c) 2020 Revista on line de Política e Gestão Educacional https://creativecommons.org/licenses/by-nc-sa/4.0 application/pdf application/pdf Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara Revista on line de Política e Gestão Educacional; v. 24, n. esp. 3, nov. (2020) - Educação sexual hoje: reflexões e perspectivas ; 1856-1872 1519-9029 10.22633/rpge.v24iesp3 |
| spellingShingle | Educação Criança Moda Adultização Consumo. Education Children Fashion Adultization Consumption Educación Niño Moda Adultización Cosumo Oliveira, Marta Regina Furlan de Silva, Larissa Delgado Bueno da Paschoal, Jaqueline Delgado The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title | The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title_full | The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title_fullStr | The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title_full_unstemmed | The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title_short | The childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| title_sort | childhood place in fashion editorials: an analysis on the adultization of children in the consumer society |
| topic | Educação Criança Moda Adultização Consumo. Education Children Fashion Adultization Consumption Educación Niño Moda Adultización Cosumo |
| url | https://periodicos.fclar.unesp.br/rpge/article/view/14361 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/66113 |