Biblioteca Digital de VanguardiaEvaluation of the global companies’ language strategies to prosper
In today’s fast-paced world, international companies encounter an intriguing paradox: Technology permits them to attain new audiences worldwide and makes them improve their communication strategies to adjust to those culturally and linguistically diverse areas favorably. The present paper attempts t...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Inglés |
| Publicado: |
Universidade Estadual Paulista
2021
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| Acceso en línea: | https://periodicos.fclar.unesp.br/entrelinguas/article/view/16273 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/64831 |