Biblioteca Digital de VanguardiaChanges in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
This paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elec...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
| Publicado: |
FCL-UNESP Laboratório Editorial
2021
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| Materias: | |
| Acceso en línea: | https://periodicos.fclar.unesp.br/estudos/article/view/14474 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/63401 |
| _version_ | 1782338318193655808 |
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| author | Cervi, Emerson U. Neves, Daniela Silva |
| author_facet | Cervi, Emerson U. Neves, Daniela Silva |
| author_sort | Cervi, Emerson U. |
| collection | Repositorio |
| description | This paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elections between 2008 and 2016 are used in association with the traditional (radio/TV) and digital communication structure in the cities. The hypothesis is that there is an association between intensity of communication and electoral participation. The objective is to analyze how the structure of communication of the electoral advertising affects the participation and competition of the elections, in a time in which there were changes in the electoral laws and a decrease in the traditional communication space. The question guiding the work is: does the visibility of elections caused by changes in electoral rules decrease electoral democracy in these cities? The results show that there are effects in opposite directions. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO63401 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2021 |
| publisher | FCL-UNESP Laboratório Editorial |
| record_format | greenstone |
| spelling | clacso-CLACSO634012022-03-18T18:33:46Z Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 Cambios en la propaganda electoral y efectos en la competencia y participación en las elecciones municipales brasileñas entre 2008 y 2016 Mudanças da propaganda eleitoral e efeitos na competição e participação em eleições municipais brasileiras entre 2008 e 2016 Cervi, Emerson U. Neves, Daniela Silva Democracia eleitoral Eleições locais Comunicação política Propaganda eleitoral Electoral democracy Local election Political communication Electoral advertising Democracia electoral Elecciones locales Comunicación política Propaganda electoral This paper presents a proposal for measuring the participation and competition in Brazilian local elections, using the Tatu Vanhanen’s Democratization Index, for whom competition and participation are fundamental to analyze democracy in an election. Aggregated data on results of Brazilian local elections between 2008 and 2016 are used in association with the traditional (radio/TV) and digital communication structure in the cities. The hypothesis is that there is an association between intensity of communication and electoral participation. The objective is to analyze how the structure of communication of the electoral advertising affects the participation and competition of the elections, in a time in which there were changes in the electoral laws and a decrease in the traditional communication space. The question guiding the work is: does the visibility of elections caused by changes in electoral rules decrease electoral democracy in these cities? The results show that there are effects in opposite directions. Este trabajo presenta una propuesta para medir la participación y la competencia en las elecciones brasileñas, utilizando el Índice de Democratización de Tatu Vanhanen, para el cual la competencia y la participación son fundamentales para analizar la democracia en una elección. Se utilizan datos agregados de los resultados electorales en los municipios brasileños entre los años 2008 y 2016, asociados a la estructura de la comunicación tradicional (radio y TV) y digital en las ciudades. La hipótesis es que existe una asociación entre la intensidad de la comunicación y la participación electoral. El objetivo es analizar si la mayor o menor estructura comunicativa de la propaganda electoral afecta a la participación y competencia de las elecciones, en un periodo en el que se produjeron cambios en las leyes electorales y una disminución del espacio de comunicación tradicional. La pregunta que guía el trabajo es: ¿la visibilidad de las elecciones provocada con los cambios en las reglas electorales disminuye la democracia electoral en estos municipios? Los resultados muestran que hay efectos en direcciones opuestas. Este trabalho apresenta uma proposta de medição da participação e competição nas eleições brasileiras, utilizando o Índice de Democratização de Tatu Vanhanen, para o qual competição e participação são fundamentais para analisar a democracia em uma eleição. São utilizados dados agregados dos resultados das eleições nos municípios brasileiros entre os anos de 2008 e 2016, associados à estrutura de comunicação tradicional (rádio e TV) e digital nas cidades. A hipótese é a de que existe associação entre intensidade de comunicação e participação eleitoral. O objetivo é analisar se a maior ou menor estrutura de comunicação da propaganda eleitoral afeta a participação e competição das eleições, em um período no qual houve mudanças das leis eleitorais e diminuição do espaço de comunicação tradicional. A pergunta que norteia o trabalho é: a visibilidade das eleições causada com a mudanças nas regras eleitorais diminui a democracia eleitoral nesses municípios? Os resultados mostram que há efeitos em direções contrárias. 2021-05-21 2022-03-18T18:33:46Z 2022-03-18T18:33:46Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/estudos/article/view/14474 10.52780/res.14474 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/63401 por https://periodicos.fclar.unesp.br/estudos/article/view/14474/10780 application/pdf FCL-UNESP Laboratório Editorial Estudos de Sociologia; v. 26 n. 50 (2021): Dossiê: Participação política no Brasil: mudanças e permanências nos padrões de ativismo político 1982-4718 1414-0144 |
| spellingShingle | Democracia eleitoral Eleições locais Comunicação política Propaganda eleitoral Electoral democracy Local election Political communication Electoral advertising Democracia electoral Elecciones locales Comunicación política Propaganda electoral Cervi, Emerson U. Neves, Daniela Silva Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title | Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title_full | Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title_fullStr | Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title_full_unstemmed | Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title_short | Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016 |
| title_sort | changes in electoral advertising and the effects on competition and participation in brazilian local elections between 2008 and 2016 |
| topic | Democracia eleitoral Eleições locais Comunicação política Propaganda eleitoral Electoral democracy Local election Political communication Electoral advertising Democracia electoral Elecciones locales Comunicación política Propaganda electoral |
| url | https://periodicos.fclar.unesp.br/estudos/article/view/14474 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/63401 |