FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES

In this paper, we seek to approach, according to the discursive semiotics point of view, how the selection and the analysis of large amount of data on the move on the internet occur (the “big data”). Therefore, we discussed the functioning of the search engine indexing system on the internet, unders...

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Detalles Bibliográficos
Autores principales: Schwartzmann, Matheus Nogueira, Portela, Jean Cristtus
Formato: info:eu-repo/semantics/article
Lenguaje:Portugués
Publicado: Laboratório Editorial FCL-UNESP 2016
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/casa/article/view/8584
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60403
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author Schwartzmann, Matheus Nogueira
Portela, Jean Cristtus
author_facet Schwartzmann, Matheus Nogueira
Portela, Jean Cristtus
author_sort Schwartzmann, Matheus Nogueira
collection Repositorio
description In this paper, we seek to approach, according to the discursive semiotics point of view, how the selection and the analysis of large amount of data on the move on the internet occur (the “big data”). Therefore, we discussed the functioning of the search engine indexing system on the internet, understood as previsualization or pretreatment practice that produces textual group segmentation. We assume that a text, in order to have its semiotic statement recognized, should acquire a minimum degree of “presence”, and that its constitution as research corpus, in particular on the internet environment, should surpass the pure virtuality of a textual mass, looking for its “actualization”, which in return will “realize” specific texts and will “potentiate” others. To make explicit our thinking, we present an analysis of the search engine use of both Veja.com and Carta Capital online magazines. From the quest of the term “LGBT”, term more frequently used in the transgender and homosexual’s rights debate and which better fits to understand how the media deals with the homoaffectivity social dimension and the gender diversity, we aimed to describe the construction process of this identity on both magazines.
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spelling clacso-CLACSO604032022-03-18T16:08:31Z FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES DAS FERRAMENTAS DE BUSCA AO TEXTO: A CONSTRUÇÃO DA IDENTIDADE LGBT EM REVISTAS DIGITAIS Schwartzmann, Matheus Nogueira Portela, Jean Cristtus Semiotics Search engines Corpus Identity LGBT Semiótica Ferramentas de busca Córpus Identidade LGBT In this paper, we seek to approach, according to the discursive semiotics point of view, how the selection and the analysis of large amount of data on the move on the internet occur (the “big data”). Therefore, we discussed the functioning of the search engine indexing system on the internet, understood as previsualization or pretreatment practice that produces textual group segmentation. We assume that a text, in order to have its semiotic statement recognized, should acquire a minimum degree of “presence”, and that its constitution as research corpus, in particular on the internet environment, should surpass the pure virtuality of a textual mass, looking for its “actualization”, which in return will “realize” specific texts and will “potentiate” others. To make explicit our thinking, we present an analysis of the search engine use of both Veja.com and Carta Capital online magazines. From the quest of the term “LGBT”, term more frequently used in the transgender and homosexual’s rights debate and which better fits to understand how the media deals with the homoaffectivity social dimension and the gender diversity, we aimed to describe the construction process of this identity on both magazines. No presente artigo, buscamos tratar, segundo o ponto de vista da semiótica discursiva, do modo como se dá a seleção e a análise de grandes quantidades de dados que circulam na internet (os big data). Para tanto, discutimos o funcionamento do sistema de indexação das ferramentas de busca na internet, entendido como prática de pré-visualização ou de pré-tratamento que produz uma segmentação dos conjuntos textuais. Partimos do princípio de que um texto, para que tenha seu estatuto semiótico reconhecido, deve adquirir um grau mínimo de presença e que a sua constituição como córpus de pesquisa, em especial no ambiente da internet, deve ultrapassar a pura virtualidade da massa textual, buscando a sua atualização que, por sua vez, realizará determinados textos e potencializará outros. Para explicitarmos nossa reflexão, apresentamos uma análise do uso das ferramentas de busca das revistas on-line Veja.com e CartaCapital.com.br. A partir da busca do termo LGBT, termo mais frequente no debate sobre direitos homossexuais e de transgêneros e que melhor se presta à compreensão do modo como a mídia trata a dimensão social da homoafetividade e da diversidade de gênero, buscamos descrever o processo de construção dessa identidade nas duas revistas. 2016-05-10 2022-03-18T16:08:31Z 2022-03-18T16:08:31Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/8584 10.21709/casa.v13i2.8584 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60403 por https://periodicos.fclar.unesp.br/casa/article/view/8584/5762 Copyright (c) 2016 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 13 n. 2 (2015); 221-251 1679-3404 10.21709/casa.v13i2
spellingShingle Semiotics
Search engines
Corpus
Identity
LGBT
Semiótica
Ferramentas de busca
Córpus
Identidade
LGBT
Schwartzmann, Matheus Nogueira
Portela, Jean Cristtus
FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title_full FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title_fullStr FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title_full_unstemmed FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title_short FROM SEARCH ENGINES TO THE TEXT: THE LGBT IDENTITY CONSTRUCTION ON DIGITAL MAGAZINES
title_sort from search engines to the text: the lgbt identity construction on digital magazines
topic Semiotics
Search engines
Corpus
Identity
LGBT
Semiótica
Ferramentas de busca
Córpus
Identidade
LGBT
url https://periodicos.fclar.unesp.br/casa/article/view/8584
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60403