CAMEROONIAN BANKS AND “RELATIONAL DISCOURSE” ON FACEBOOK: A SOCIO-SEMIOTICS OF INSTANCES AND PERFORMANCE MODALITIES

An analysis of the instances and the performance modalities of two Cameroonian banks (SCB Cameroon and Société Générale Cameroon) through their "relational discourse" on Facebook might be meaningful for the banking sector. Under some conditions of interactive exchange, determined by intera...

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Detalles Bibliográficos
Autores principales: Ngodji Tcheutou, Léopold, Tonyè, Alphonse Joseph
Formato: info:eu-repo/semantics/article
Lenguaje:fra
Publicado: Laboratório Editorial FCL-UNESP 2016
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/casa/article/view/8005
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60390

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