CAMEROONIAN BANKS AND “RELATIONAL DISCOURSE” ON FACEBOOK: A SOCIO-SEMIOTICS OF INSTANCES AND PERFORMANCE MODALITIES
An analysis of the instances and the performance modalities of two Cameroonian banks (SCB Cameroon and Société Générale Cameroon) through their "relational discourse" on Facebook might be meaningful for the banking sector. Under some conditions of interactive exchange, determined by intera...
Autores principales: | , |
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Formato: | info:eu-repo/semantics/article |
Lenguaje: | fra |
Publicado: |
Laboratório Editorial FCL-UNESP
2016
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Materias: | |
Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/8005 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60390 |