Biblioteca Digital de VanguardiaTHE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE
The Belle Époque was a period of political, economic and socio-cultural changes. It originated in France in the late 19th century, illuminated by the ideals of the French Revolution and the Industrial Revolution. Changes, progress and freedom form the central theme of a journey in search of civility...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2016
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/7795 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60381 |
| _version_ | 1782338687268290560 |
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| author | Marroni, Fabiane Villela Oliveira, Ana Claudia de |
| author_facet | Marroni, Fabiane Villela Oliveira, Ana Claudia de |
| author_sort | Marroni, Fabiane Villela |
| collection | Repositorio |
| description | The Belle Époque was a period of political, economic and socio-cultural changes. It originated in France in the late 19th century, illuminated by the ideals of the French Revolution and the Industrial Revolution. Changes, progress and freedom form the central theme of a journey in search of civility, in modern speech. A worldview that is enunciated with marks of an “other”, in a euphoric period of changes in the way of life of society. For this reason, what is proposed in this academic work is to analyze the way of life of Pelotas’ society and its visibility through consumer goods reported in the local print media, in a period characterized as the Belle Époque. The object of study chosen was the magazine Illustração Pelotense, which remained in activity between the years 1919 and 1925. This choice is justified by the significant circulation of the editions, which shows the interest of the readers. As theoretical and methodological basis, we used the theory of discursive semiotics, from Barros (1990), Landowski (1992) and Oliveira (1997). |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60381 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2016 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO603812022-03-18T16:08:28Z THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE OS BENS DE CONSUMO NOS RECLAMES DO PERÍODO DA BELLE ÉPOQUE EM PELOTAS, NO EXTREMO SUL DO BRASIL, DIVULGADOS PELA REVISTA ILLUSTRAÇÃO PELOTENSE Marroni, Fabiane Villela Oliveira, Ana Claudia de Pelotas Consumer goods Printed media Way of life Discursive Semiotics. Pelotas Bens de consumo Mídia impressa Modo de vida Semiótica Discursiva. The Belle Époque was a period of political, economic and socio-cultural changes. It originated in France in the late 19th century, illuminated by the ideals of the French Revolution and the Industrial Revolution. Changes, progress and freedom form the central theme of a journey in search of civility, in modern speech. A worldview that is enunciated with marks of an “other”, in a euphoric period of changes in the way of life of society. For this reason, what is proposed in this academic work is to analyze the way of life of Pelotas’ society and its visibility through consumer goods reported in the local print media, in a period characterized as the Belle Époque. The object of study chosen was the magazine Illustração Pelotense, which remained in activity between the years 1919 and 1925. This choice is justified by the significant circulation of the editions, which shows the interest of the readers. As theoretical and methodological basis, we used the theory of discursive semiotics, from Barros (1990), Landowski (1992) and Oliveira (1997). A Belle Époque foi um período de mudanças políticas, econômicas e socioculturais. Teve origem na França, no final do século XIX, iluminada pelos ideais da Revolução Francesa e pela Revolução Industrial. Transformações, progresso e liberdade formam o tema central de um percurso em busca da civilidade, num discurso de modernidade. Uma visão de mundo que se enunciava com marcas de um outro, em um período eufórico, de alterações no modo de vida da sociedade. Em razão disso, propõe-se neste trabalho a análise do modo de vida da sociedade pelotense e a sua visibilidade por meio dos bens de consumo, divulgados em reclames da mídia impressa local em um período caracterizado como a sua Belle Époque. Como objeto de estudo, optou-se pela revista Illustração Pelotense, que se manteve em atividade entre os anos de 1919 e 1925. Justifica-se essa escolha pela expressiva circulação de suas edições, o que demonstra o interesse de seus leitores. Como base teórica e metodológica, utilizou-se a teoria da semiótica discursiva, a partir de Barros (1990), Landowski (1992) e Oliveira (1997). 2016-08-05 2022-03-18T16:08:27Z 2022-03-18T16:08:27Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/7795 10.21709/casa.v14i1.7795 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60381 por https://periodicos.fclar.unesp.br/casa/article/view/7795/5848 Copyright (c) 2016 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 14 n. 1 (2016); 151-177 1679-3404 10.21709/casa.v14i1 |
| spellingShingle | Pelotas Consumer goods Printed media Way of life Discursive Semiotics. Pelotas Bens de consumo Mídia impressa Modo de vida Semiótica Discursiva. Marroni, Fabiane Villela Oliveira, Ana Claudia de THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title | THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title_full | THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title_fullStr | THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title_full_unstemmed | THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title_short | THE CONSUMER GOODS IN THE ADVERTISEMENTS OF THE BELLE ÉPOQUE PERIOD IN PELOTAS, IN SOUTHERN BRAZIL, RELEASED BY MAGAZINE ILLUSTRAÇÃO PELOTENSE |
| title_sort | consumer goods in the advertisements of the belle époque period in pelotas, in southern brazil, released by magazine illustração pelotense |
| topic | Pelotas Consumer goods Printed media Way of life Discursive Semiotics. Pelotas Bens de consumo Mídia impressa Modo de vida Semiótica Discursiva. |
| url | https://periodicos.fclar.unesp.br/casa/article/view/7795 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60381 |