Biblioteca Digital de VanguardiaCOLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY
The recontextualization, as well as the conceptions of text and discursive practice developed by Fairclough in Critical Discourse Analysis, is connected to the concept of interdiscursivity. Based on this interdisciplinary approach, on the Grammar of Visual Design and on the Colour Social Semiotics,...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2014
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/6548 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60339 |
| _version_ | 1782338658582396928 |
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| author | Tamanini-Adames, Fatima Andreia |
| author_facet | Tamanini-Adames, Fatima Andreia |
| author_sort | Tamanini-Adames, Fatima Andreia |
| collection | Repositorio |
| description | The recontextualization, as well as the conceptions of text and discursive practice developed by Fairclough in Critical Discourse Analysis, is connected to the concept of interdiscursivity. Based on this interdisciplinary approach, on the Grammar of Visual Design and on the Colour Social Semiotics, I study how a scientific paper is recontextualized in online news through the interdiscursive analysis of color’s meaning possibilities of the images in terms of visual modality. All colours are colours in colour systems which can be defined on the basis of specific uses of distinctive features. In the “colour grammar”, there are regularities that arise from the interests of producers of meaning. And in distinctive features approach to the Semiotics of Colour, the instance of a colour is analyzed as meaning potentials. In this paper, the images from science show low modulation and abstract modality, and the images from online journalism of science popularization show high modulation and naturalistic modality in different degrees, suggesting the style of these spheres. In addition, the highly naturalistic images have the same distinctive parameters, representing a color scheme related to this modality. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60339 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2014 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO603392022-03-18T16:08:25Z COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY POSSIBILIDADES DE SIGNIFICAÇÃO DE COR EM IMAGENS ON-LINE: RECONTEXTUALIZAÇÃO DO DISCURSO CIENTÍFICO E INTERDISCURSIVIDADE Tamanini-Adames, Fatima Andreia Discursive Genre Popularization News of Online Science Critical Discourse Analysis Interdiscursivity Multimodality Color Social Semiotics. Gênero discursivo notícia de popularização da ciência on-line Análise Crítica do Discurso Interdiscursividade Multimodalidade Semiótica Social da Cor The recontextualization, as well as the conceptions of text and discursive practice developed by Fairclough in Critical Discourse Analysis, is connected to the concept of interdiscursivity. Based on this interdisciplinary approach, on the Grammar of Visual Design and on the Colour Social Semiotics, I study how a scientific paper is recontextualized in online news through the interdiscursive analysis of color’s meaning possibilities of the images in terms of visual modality. All colours are colours in colour systems which can be defined on the basis of specific uses of distinctive features. In the “colour grammar”, there are regularities that arise from the interests of producers of meaning. And in distinctive features approach to the Semiotics of Colour, the instance of a colour is analyzed as meaning potentials. In this paper, the images from science show low modulation and abstract modality, and the images from online journalism of science popularization show high modulation and naturalistic modality in different degrees, suggesting the style of these spheres. In addition, the highly naturalistic images have the same distinctive parameters, representing a color scheme related to this modality. A recontextualização, bem como as concepções de texto e prática discursiva desenvolvidas por Fairclough na Análise Crítica do Discurso, estão conectadas ao conceito de interdiscursividade. Com base nessa abordagem interdisciplinar, na Gramática do Design Visual e na Semiótica Social da Cor, estudo como um artigo científico é recontextualizado em notícias on-line por meio da análise interdiscursiva das possibilidades de significação de cor das imagens em termos de modalidade visual. Todas as cores são cores em sistemas de cor que podem ser definidos através de usos específicos de traços distintivos. Na “gramática da cor”, há regularidades que surgem a partir dos interesses dos produtores de sentido. E na abordagem de traços distintivos para a Semiótica da Cor, a instância de uma cor é analisada como potenciais de significado. Neste artigo, as imagens da ciência apresentam baixa modulação e modalidade abstrata, e as imagens do jornalismo on-line de popularização da ciência apresentam alta modulação e modalidade naturalística em diferentes graus, sugerindo o estilo dessas esferas. Além disso, as imagens altamente naturalísticas têm parâmetros distintivos iguais, representando um esquema de cores relacionado a essa modalidade. 2014-01-22 2022-03-18T16:08:25Z 2022-03-18T16:08:25Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/6548 10.21709/casa.v11i2.6548 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60339 por https://periodicos.fclar.unesp.br/casa/article/view/6548/4823 Copyright (c) 2014 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 11 n. 2 (2013) 1679-3404 10.21709/casa.v11i2 |
| spellingShingle | Discursive Genre Popularization News of Online Science Critical Discourse Analysis Interdiscursivity Multimodality Color Social Semiotics. Gênero discursivo notícia de popularização da ciência on-line Análise Crítica do Discurso Interdiscursividade Multimodalidade Semiótica Social da Cor Tamanini-Adames, Fatima Andreia COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title | COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title_full | COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title_fullStr | COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title_full_unstemmed | COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title_short | COLOUR’S MEANING POSSIBILITIES IN ONLINE IMAGES: RECONTEXTUALIZATION OF SCIENTIFIC DISCOURSE AND INTERDISCURSIVITY |
| title_sort | colour’s meaning possibilities in online images: recontextualization of scientific discourse and interdiscursivity |
| topic | Discursive Genre Popularization News of Online Science Critical Discourse Analysis Interdiscursivity Multimodality Color Social Semiotics. Gênero discursivo notícia de popularização da ciência on-line Análise Crítica do Discurso Interdiscursividade Multimodalidade Semiótica Social da Cor |
| url | https://periodicos.fclar.unesp.br/casa/article/view/6548 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60339 |