Biblioteca Digital de VanguardiaTHE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE
This study aims at investigating the relations between verbal and nonverbal elements of a cover story of the Unesp Ciencia Magazine, and how they work in the construction of a global sense of the messages produced, so as to highlight the content addressed in the text, making it more attractive to re...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2013
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/6103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60329 |
| _version_ | 1782338107413102592 |
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| author | Garrido, Bruno Sampaio |
| author_facet | Garrido, Bruno Sampaio |
| author_sort | Garrido, Bruno Sampaio |
| collection | Repositorio |
| description | This study aims at investigating the relations between verbal and nonverbal elements of a cover story of the Unesp Ciencia Magazine, and how they work in the construction of a global sense of the messages produced, so as to highlight the content addressed in the text, making it more attractive to readers. For the analysis, we chose the cover and the lead story for the 17th issue of the magazine, published in March 2011, addressing the plight of women scientists in occupying higher positions in the academic career. The corpus was analyzed in the light of French semiotics, in order to obtain a comprehensive understanding of constituent messages from studied elements and fundamental relations to the construction of meaning. As main results, it was verified that the theme portrayed in the object is articulated to grab the reader more easily for motivating him to continue the reading, drawing on elements pertaining to the cognitive-cultural average repertoire of audience, as portraying the inequality between men and women in academic career under the metaphor of a sports competition, among other figurativizations referring to the theme - like the fact that scientists accumulate social roles of professional, mother and home caretaker. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60329 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2013 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO603292022-03-18T16:08:24Z THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE A CIÊNCIA DAS MULHERES: RELAÇÕES ENTRE TEXTO E IMAGEM NA REVISTA UNESP CIÊNCIA Garrido, Bruno Sampaio text image semiotics reading science journalism. texto imagem semiótica leitura ciência jornalismo. This study aims at investigating the relations between verbal and nonverbal elements of a cover story of the Unesp Ciencia Magazine, and how they work in the construction of a global sense of the messages produced, so as to highlight the content addressed in the text, making it more attractive to readers. For the analysis, we chose the cover and the lead story for the 17th issue of the magazine, published in March 2011, addressing the plight of women scientists in occupying higher positions in the academic career. The corpus was analyzed in the light of French semiotics, in order to obtain a comprehensive understanding of constituent messages from studied elements and fundamental relations to the construction of meaning. As main results, it was verified that the theme portrayed in the object is articulated to grab the reader more easily for motivating him to continue the reading, drawing on elements pertaining to the cognitive-cultural average repertoire of audience, as portraying the inequality between men and women in academic career under the metaphor of a sports competition, among other figurativizations referring to the theme - like the fact that scientists accumulate social roles of professional, mother and home caretaker. Este trabalho pretende investigar as relações entre os elementos verbais e não verbais de uma reportagem de capa da revista Unesp Ciência, e como elas atuam na construção do sentido global das mensagens produzidas, de maneira a evidenciar os conteúdos tratados no texto, tornando-a mais atraente para os leitores. Para a análise, escolheu-se a capa e a reportagem principal da edição 17 da revista, publicada em março de 2011, que abordam as dificuldades das mulheres cientistas em ocupar cargos mais altos na carreira acadêmica. O corpus foi analisado à luz da semiótica francesa, de maneira a se obter uma compreensão global das mensagens constituintes dos elementos estudados e das relações fundamentais para a construção de sentidos. Como principais resultados, verificou-se que a temática retratada no objeto é articulada para arrebatar mais facilmente o leitor para motivá-lo a continuar a leitura, valendo-se de elementos mais concernentes com o repertório cognitivo-cultural médio do público-alvo, tal como retratar a desigualdade entre homens e mulheres na carreira acadêmica sob a metáfora de uma competição esportiva, entre outras figurativizações que remetem ao tema tratado – como o fato de as cientistas acumularem papéis sociais de profissional, mãe e cuidadora do lar. 2013-08-02 2022-03-18T16:08:24Z 2022-03-18T16:08:24Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/6103 10.21709/casa.v11i1.6103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60329 por https://periodicos.fclar.unesp.br/casa/article/view/6103/4568 Copyright (c) 2013 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 11 n. 1 (2013) 1679-3404 10.21709/casa.v11i1 |
| spellingShingle | text image semiotics reading science journalism. texto imagem semiótica leitura ciência jornalismo. Garrido, Bruno Sampaio THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title | THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title_full | THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title_fullStr | THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title_full_unstemmed | THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title_short | THE WOMEN’S SCIENCE: RELATIONS BETWEEN TEXT AND IMAGE IN THE UNESP CIENCIA MAGAZINE |
| title_sort | women’s science: relations between text and image in the unesp ciencia magazine |
| topic | text image semiotics reading science journalism. texto imagem semiótica leitura ciência jornalismo. |
| url | https://periodicos.fclar.unesp.br/casa/article/view/6103 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60329 |