Biblioteca Digital de VanguardiaSENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the g...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2011
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/3318 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60241 |
| _version_ | 1782334176918241280 |
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| author | de Barros, Diana Luz Pessoa |
| author_facet | de Barros, Diana Luz Pessoa |
| author_sort | de Barros, Diana Luz Pessoa |
| collection | Repositorio |
| description | The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60241 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2011 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO602412022-03-18T16:08:12Z SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION OS SENTIDOS DA GESTUALIDADE: TRANSPOSIÇÃO E REPRESENTAÇÃO GESTUAL de Barros, Diana Luz Pessoa gestural language semiotics gestural transposition gestural communication gestural representation. gestualidade semiótica transposição gestual comunicação gestual gestualidade representada The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches. Neste artigo são apresentadas, na perspectiva da semiótica discursiva francesa, algumas direções teóricas para o estudo dos sentidos da gestualidade na sociedade contemporânea, em quatro circunstâncias: a gestualidade poética da dança; a gestualidade nos tratamentos de fisioterapia; a passagem do gesto ao “signo” na língua de sinais; a gestualidade representada na pintura, na fotografia, na publicidade, etc. O ponto de partida deste estudo é o texto de Greimas Conditions d’une sémiotique du monde naturel (1970, p.62). Nesse quadro teórico, tratamos de duas questões: das operações de transposição gestual – semantização, dessemantização, mimetização, simbolização, passagem do gesto ao signo, nas línguas de sinais; da representação da gestualidade, em particular na publicidade de bancos, e dos efeitos de sentidos por ela produzidos nesses discursos publicitários. 2011-01-11 2022-03-18T16:08:12Z 2022-03-18T16:08:12Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/3318 10.21709/casa.v8i2.3318 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60241 por https://periodicos.fclar.unesp.br/casa/article/view/3318/3044 Copyright (c) 2011 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 8 n. 2 (2010) 1679-3404 10.21709/casa.v8i2 |
| spellingShingle | gestural language semiotics gestural transposition gestural communication gestural representation. gestualidade semiótica transposição gestual comunicação gestual gestualidade representada de Barros, Diana Luz Pessoa SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title | SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title_full | SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title_fullStr | SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title_full_unstemmed | SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title_short | SENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION |
| title_sort | senses of gestural language: gestural transposition and representation |
| topic | gestural language semiotics gestural transposition gestural communication gestural representation. gestualidade semiótica transposição gestual comunicação gestual gestualidade representada |
| url | https://periodicos.fclar.unesp.br/casa/article/view/3318 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60241 |