Biblioteca Digital de VanguardiaSENSES OF GESTURAL LANGUAGE: GESTURAL TRANSPOSITION AND REPRESENTATION
The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the g...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2011
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/3318 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60241 |
| Sumario: | The aim of this article is to present, from the French Discursive-Semiotics approach, some theoretical directions to the study of the senses of gesture in the contemporary society in four circumstances: the poetical gesture of the dance; the gesture in physiotherapy treatment; the passage from the gesture to the “sign’ in the sign language; gesture represented in painting, photography, publicity, etc. The main focus of this study begins with the Greimas´s study Conditions d’une sémiotique du monde naturel (1970, p.62). From this theoretical outline, we deal with two questions: the operations in gestural transposition – semantization, desemantization, imitation, symbolization, passage from gesture to sign, in sign languages; the representation in gesture language, particularly in bank advertising, and the effects of senses produced in such advertising speeches. |
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