Biblioteca Digital de VanguardiaEnigma of image: a way to methodological analysis of print advertising
This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example meth...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2009
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/1839 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60208 |
| _version_ | 1782337582296727552 |
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| author | Depexe, Sandra |
| author_facet | Depexe, Sandra |
| author_sort | Depexe, Sandra |
| collection | Repositorio |
| description | This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example methodology, has been the analysis of a print advertisement, which expose effects of meaning and possible strategies of advertising production. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60208 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2009 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO602082022-03-18T16:08:09Z Enigma of image: a way to methodological analysis of print advertising Enigmas da imagem: um caminho metodológico para análise de publicidade impressa Depexe, Sandra análise de imagem efeitos de sentido semiótica publicidade image analysis effects of meaning semiotics advertising This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example methodology, has been the analysis of a print advertisement, which expose effects of meaning and possible strategies of advertising production. O presente artigo tem por finalidade percorrer alguns caminhos no campo da análise de imagens visuais, tendo como principal referência Joly (1996). Para tanto, busca resgatar lógicas de composição de imagens e sentidos, abordando temas e conceitos considerados essenciais, sem a pretensão de esgotar o assunto. Como exemplo de aplicação do método, faz-se a análise de um anúncio publicitário impresso, desvelando efeitos de sentido e possíveis estratégias de produção publicitária. 2009-08-25 2022-03-18T16:08:09Z 2022-03-18T16:08:09Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/1839 10.21709/casa.v7i1.1839 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60208 por https://periodicos.fclar.unesp.br/casa/article/view/1839/1507 Copyright (c) 2009 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 7 n. 1 (2009) 1679-3404 10.21709/casa.v7i1 |
| spellingShingle | análise de imagem efeitos de sentido semiótica publicidade image analysis effects of meaning semiotics advertising Depexe, Sandra Enigma of image: a way to methodological analysis of print advertising |
| title | Enigma of image: a way to methodological analysis of print advertising |
| title_full | Enigma of image: a way to methodological analysis of print advertising |
| title_fullStr | Enigma of image: a way to methodological analysis of print advertising |
| title_full_unstemmed | Enigma of image: a way to methodological analysis of print advertising |
| title_short | Enigma of image: a way to methodological analysis of print advertising |
| title_sort | enigma of image: a way to methodological analysis of print advertising |
| topic | análise de imagem efeitos de sentido semiótica publicidade image analysis effects of meaning semiotics advertising |
| url | https://periodicos.fclar.unesp.br/casa/article/view/1839 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60208 |