Enigma of image: a way to methodological analysis of print advertising

This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example meth...

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Detalles Bibliográficos
Autor principal: Depexe, Sandra
Formato: info:eu-repo/semantics/article
Lenguaje:Portugués
Publicado: Laboratório Editorial FCL-UNESP 2009
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/casa/article/view/1839
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60208
Descripción
Sumario:This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example methodology, has been the analysis of a print advertisement, which expose effects of meaning and possible strategies of advertising production.