Biblioteca Digital de VanguardiaEnigma of image: a way to methodological analysis of print advertising
This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example meth...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
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Laboratório Editorial FCL-UNESP
2009
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/1839 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60208 |
| Sumario: | This article aims to go some way in the field of analysis of visual images with the main reference Joly (1996). Thus, seeking to recover logical composition of images and meanings, covering topics and concepts considered essential, without the pretension of exhausting the subject. As an example methodology, has been the analysis of a print advertisement, which expose effects of meaning and possible strategies of advertising production. |
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