Biblioteca Digital de VanguardiaAnalysis of the publicity of the VEJA magazine
This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployme...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
| Publicado: |
Laboratório Editorial FCL-UNESP
2008
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| Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/625 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60148 |
| _version_ | 1782335772824698880 |
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| author | Hernandes, Nilton |
| author_facet | Hernandes, Nilton |
| author_sort | Hernandes, Nilton |
| collection | Repositorio |
| description | This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployment.
Keywords: Publicity. VEJA Maganize. Level of Expression. Level of Content. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO60148 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2008 |
| publisher | Laboratório Editorial FCL-UNESP |
| record_format | greenstone |
| spelling | clacso-CLACSO601482022-03-18T16:07:59Z Analysis of the publicity of the VEJA magazine Análise de publicidade da revista Veja Hernandes, Nilton publicidade revista VEJA plano de expressão plano de conteúdo publicity VEJA maganize level of expression level of content. This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployment. Keywords: Publicity. VEJA Maganize. Level of Expression. Level of Content. O presente estudo se concentra em uma importante publicidade da revista Veja para verificar que sentidos são manejados e acrescentados à marca. O anúncio tem três páginas e foi publicado na edição de aniversário de 30 anos da revista. Um dos principais temas abordados é o do desemprego. Palavras-chave: Publicidade. Revista VEJA. Plano de Expressão. Plano de Conteúdo. 2008-03-10 2022-03-18T16:07:59Z 2022-03-18T16:07:59Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/625 10.21709/casa.v1i2.625 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60148 por https://periodicos.fclar.unesp.br/casa/article/view/625/539 Copyright (c) 2008 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 1 n. 2 (2003) 1679-3404 10.21709/casa.v1i2 |
| spellingShingle | publicidade revista VEJA plano de expressão plano de conteúdo publicity VEJA maganize level of expression level of content. Hernandes, Nilton Analysis of the publicity of the VEJA magazine |
| title | Analysis of the publicity of the VEJA magazine |
| title_full | Analysis of the publicity of the VEJA magazine |
| title_fullStr | Analysis of the publicity of the VEJA magazine |
| title_full_unstemmed | Analysis of the publicity of the VEJA magazine |
| title_short | Analysis of the publicity of the VEJA magazine |
| title_sort | analysis of the publicity of the veja magazine |
| topic | publicidade revista VEJA plano de expressão plano de conteúdo publicity VEJA maganize level of expression level of content. |
| url | https://periodicos.fclar.unesp.br/casa/article/view/625 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60148 |