Analysis of the publicity of the VEJA magazine

This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployme...

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Detalles Bibliográficos
Autor principal: Hernandes, Nilton
Formato: info:eu-repo/semantics/article
Lenguaje:Portugués
Publicado: Laboratório Editorial FCL-UNESP 2008
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/casa/article/view/625
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60148
Descripción
Sumario:This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployment. Keywords: Publicity. VEJA Maganize. Level of Expression. Level of Content.