Analysis of the publicity of the VEJA magazine
This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployme...
Autor principal: | |
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Formato: | info:eu-repo/semantics/article |
Lenguaje: | Portugués |
Publicado: |
Laboratório Editorial FCL-UNESP
2008
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Materias: | |
Acceso en línea: | https://periodicos.fclar.unesp.br/casa/article/view/625 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60148 |
Sumario: | This study aims to analyse one important publicity about Veja magazine e the mechanisms of production of meaning. We are interested about the values associated with the brand. The ad has three pages and was published in the magazine 30th anniversary edition. One of its main subject is the unemployment.
Keywords: Publicity. VEJA Maganize. Level of Expression. Level of Content. |
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