Esoteric narratives as self-help books: a semiotics perspective

On a greimasian semiotics perspective it intends to study the Brazilian best-seller reader and also the evolution of the esoteric narratives in that country. To do so, a list of yearly fiction best-sellers in Brazil is being organized, in between the years 1975 to 2006, based on the ranking of books...

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Autor principal: Merenciano, Levi Henrique
Formato: info:eu-repo/semantics/article
Lenguaje:Portugués
Publicado: Laboratório Editorial FCL-UNESP 2008
Materias:
Acceso en línea:https://periodicos.fclar.unesp.br/casa/article/view/560
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60098
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author Merenciano, Levi Henrique
author_facet Merenciano, Levi Henrique
author_sort Merenciano, Levi Henrique
collection Repositorio
description On a greimasian semiotics perspective it intends to study the Brazilian best-seller reader and also the evolution of the esoteric narratives in that country. To do so, a list of yearly fiction best-sellers in Brazil is being organized, in between the years 1975 to 2006, based on the ranking of books of a national coverage magazine, “Veja”, which made it possible to formulate hypothesis on the modern best-seller reader’s expectations and, most important, the gradual changing from the esoteric books to self-help books literature in the 90’s. Keywords: Reader. Reading. Best-seller. Greimasian semiotics. Esoteric book. Self-help book.
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spelling clacso-CLACSO600982022-03-18T16:07:56Z Esoteric narratives as self-help books: a semiotics perspective As narrativas esotéricas enquanto textos de auto-ajuda: uma abordagem semiótica Merenciano, Levi Henrique leitor leitura best-seller semiótica greimasiana esoterismo auto-ajuda reader reading greimasian semiotics esoteric book self-help book. On a greimasian semiotics perspective it intends to study the Brazilian best-seller reader and also the evolution of the esoteric narratives in that country. To do so, a list of yearly fiction best-sellers in Brazil is being organized, in between the years 1975 to 2006, based on the ranking of books of a national coverage magazine, “Veja”, which made it possible to formulate hypothesis on the modern best-seller reader’s expectations and, most important, the gradual changing from the esoteric books to self-help books literature in the 90’s. Keywords: Reader. Reading. Best-seller. Greimasian semiotics. Esoteric book. Self-help book. Estuda-se o leitor brasileiro de best-seller e a evolução das narrativas esotéricas no país a partir da abordagem semiótica de orientação greimasiana. Para tanto, elabora-se uma lista com os livros de ficção mais vendidos anualmente no Brasil, de 1975 a 2006, por meio dos rankings de livros de uma das revistas nacionais de circulação, a Veja, a fim de discutir hipóteses quanto às expectativas de leitura do leitor moderno e, sobretudo, a transformação gradual dos livros esotéricos, nos anos de 1990, em literatura de auto-ajuda. Palavras-chave: Leitor. Leitura. Best-seller. Semiótica greimasiana. Esoterismo. Auto-ajuda. 2008-03-05 2022-03-18T16:07:56Z 2022-03-18T16:07:56Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.fclar.unesp.br/casa/article/view/560 10.21709/casa.v5i1.560 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60098 por https://periodicos.fclar.unesp.br/casa/article/view/560/481 Copyright (c) 2008 CASA: Cadernos de Semiótica Aplicada application/pdf Laboratório Editorial FCL-UNESP CASA: Cadernos de Semiótica Aplicada; v. 5 n. 1 (2007) 1679-3404 10.21709/casa.v5i1
spellingShingle leitor
leitura
best-seller
semiótica greimasiana
esoterismo
auto-ajuda
reader
reading
greimasian semiotics
esoteric book
self-help book.
Merenciano, Levi Henrique
Esoteric narratives as self-help books: a semiotics perspective
title Esoteric narratives as self-help books: a semiotics perspective
title_full Esoteric narratives as self-help books: a semiotics perspective
title_fullStr Esoteric narratives as self-help books: a semiotics perspective
title_full_unstemmed Esoteric narratives as self-help books: a semiotics perspective
title_short Esoteric narratives as self-help books: a semiotics perspective
title_sort esoteric narratives as self-help books: a semiotics perspective
topic leitor
leitura
best-seller
semiótica greimasiana
esoterismo
auto-ajuda
reader
reading
greimasian semiotics
esoteric book
self-help book.
url https://periodicos.fclar.unesp.br/casa/article/view/560
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/60098