The Corporate Social Responsibility According to São Paulos's Companies

The article promotes a reflection about changes in the spirit of capitalism and the phenomenon of Corporate Social Responsibility (CSR), based on the Comprehensive Sociology and the French Pragmatic Sociology. It points out that CSR was boosted by new capitalistic beliefs which are opposite to econo...

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Autor principal: Reinehr (UnB), Jaciane Pimentel Milanezi
Formato: info:eu-repo/semantics/article
Lenguaje:Portugués
Publicado: Instituto de Ciências Sociais da Universidade de Brasília 2013
Acceso en línea:https://periodicos.unb.br/index.php/revistapos/article/view/19575
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/58376
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author Reinehr (UnB), Jaciane Pimentel Milanezi
author_facet Reinehr (UnB), Jaciane Pimentel Milanezi
author_sort Reinehr (UnB), Jaciane Pimentel Milanezi
collection Repositorio
description The article promotes a reflection about changes in the spirit of capitalism and the phenomenon of Corporate Social Responsibility (CSR), based on the Comprehensive Sociology and the French Pragmatic Sociology. It points out that CSR was boosted by new capitalistic beliefs which are opposite to economic rationality. It clarifies meanings given by Brazilian companies from the state of São Paulo to the role of companies and to CSR. Among those meanings, the unpredictable aspect of legality and the appeal to connections under CSR reveal that it, at the same time, stimulates rationality and reinforces other capitalistic values in the country.
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spelling clacso-CLACSO583762022-03-18T14:51:57Z The Corporate Social Responsibility According to São Paulos's Companies La Responsabilidad Social Empresarial según las Empresas Paulistas A Responsabilidade Social Empresarial segundo as Empresas Paulistas Reinehr (UnB), Jaciane Pimentel Milanezi The article promotes a reflection about changes in the spirit of capitalism and the phenomenon of Corporate Social Responsibility (CSR), based on the Comprehensive Sociology and the French Pragmatic Sociology. It points out that CSR was boosted by new capitalistic beliefs which are opposite to economic rationality. It clarifies meanings given by Brazilian companies from the state of São Paulo to the role of companies and to CSR. Among those meanings, the unpredictable aspect of legality and the appeal to connections under CSR reveal that it, at the same time, stimulates rationality and reinforces other capitalistic values in the country. Lo artículo promueve una reflexión sobre los cambios en el espíritu del capitalismo y el fenómeno de la Responsabilidad Social Empresarial (RSE), bajo la luz de la Sociología Comprensiva y de la Sociología Pragmática Francesa. Señala que la RSE se ha visto impulsada por nuevas creencias capitalistas concurrentes a la racionalidad económica. Se aclaran los sentidos proporcionados por un grupo de empresas paulistas a la función empresarial y a la RSE. Entre ellos, el aspecto imprevisto de legalidad y el llamamiento a las conexiones bajo la égida de la RSE refuerzan que esta, al mismo tiempo, promueve la racionalidad y fortalece otros valores capitalistas en el país. O artigo promove uma reflexão sobre mudanças no espírito do capitalismo e o fenômeno da Responsabilidade Social Empresarial (RSE), à luz das sociologias Compreensiva e Pragmática Francesa. Indica-se que a RSE foi animada por novas crenças capitalistas concorrentes à racionalidade econômica. Elucidam-se sentidos fornecidos por um grupo de empresas paulistas à função empresarial e à RSE. Dentre estes, o aspecto imprevisto da legalidade e o apelo às conexões sob a égide da RSE reforçam que esta, concomitantemente, fomenta a racionalidade e outros valores capitalistas no país. 2013-03-15 2022-03-18T14:51:57Z 2022-03-18T14:51:57Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://periodicos.unb.br/index.php/revistapos/article/view/19575 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/58376 por https://periodicos.unb.br/index.php/revistapos/article/view/19575/18098 application/pdf Instituto de Ciências Sociais da Universidade de Brasília Pós - Revista Brasiliense de Pós-Graduação em Ciências Sociais; Vol. 11 (2012) Pós - Revista Brasiliense de Pós-Graduação em Ciências Sociais; Vol. 11 (2012) Pós - Revista Brasiliense de Pós-Graduação em Ciências Sociais; v. 11 (2012) 2317-0344
spellingShingle Reinehr (UnB), Jaciane Pimentel Milanezi
The Corporate Social Responsibility According to São Paulos's Companies
title The Corporate Social Responsibility According to São Paulos's Companies
title_full The Corporate Social Responsibility According to São Paulos's Companies
title_fullStr The Corporate Social Responsibility According to São Paulos's Companies
title_full_unstemmed The Corporate Social Responsibility According to São Paulos's Companies
title_short The Corporate Social Responsibility According to São Paulos's Companies
title_sort corporate social responsibility according to são paulos's companies
url https://periodicos.unb.br/index.php/revistapos/article/view/19575
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/58376