The commercial success of the “K-Drama”: lessons to learn

The objective of this work is to detect the elements influencing the success of the South Korean cultural industry, known as “Hallyu”, focusing on Korean soap operas, or “K-Dramas”, which have experienced a considerable rise in the last 30 years. A recount of its origins, evolution and current momen...

Descripción completa

Detalles Bibliográficos
Autores principales: Vargas Barraza, Juan Antonio, De La Cruz Alatorre, Jonathan Cuitláhuac, Vizcaíno, Antonio de Jesús
Formato: info:eu-repo/semantics/article
Lenguaje:Español
Publicado: Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano 2021
Materias:
Acceso en línea:http://www.comunicacionunap.com/index.php/rev/article/view/565
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54358

Ejemplares similares