Biblioteca Digital de VanguardiaThe commercial success of the “K-Drama”: lessons to learn
The objective of this work is to detect the elements influencing the success of the South Korean cultural industry, known as “Hallyu”, focusing on Korean soap operas, or “K-Dramas”, which have experienced a considerable rise in the last 30 years. A recount of its origins, evolution and current momen...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano
2021
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| Acceso en línea: | http://www.comunicacionunap.com/index.php/rev/article/view/565 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54358 |
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| author | Vargas Barraza, Juan Antonio De La Cruz Alatorre, Jonathan Cuitláhuac Vizcaíno, Antonio de Jesús |
| author_facet | Vargas Barraza, Juan Antonio De La Cruz Alatorre, Jonathan Cuitláhuac Vizcaíno, Antonio de Jesús |
| author_sort | Vargas Barraza, Juan Antonio |
| collection | Repositorio |
| description | The objective of this work is to detect the elements influencing the success of the South Korean cultural industry, known as “Hallyu”, focusing on Korean soap operas, or “K-Dramas”, which have experienced a considerable rise in the last 30 years. A recount of its origins, evolution and current moment was performed, using the documentary research method Three models highlight the characteristics of its success and may be used as a reference for Latin American cultural industries, once large producers of soap operas, which have decreased their presence in international markets in recent years. Some of the characteristics that are observed for the “Hallyu” to enjoy international popularity is the use of information technologies and the quality of their work, thereby reaching new regions with little cultural relationship with Korea. These successes are the product of cultural diffusion through the Korean government and the private industry, which have implemented joint strategies for their products to achieve international success, while improving the perception of Korea abroad. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO54358 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2021 |
| publisher | Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano |
| record_format | greenstone |
| spelling | clacso-CLACSO543582022-03-17T19:11:48Z The commercial success of the “K-Drama”: lessons to learn El éxito comercial del “K-Drama”: lecciones para aprender Vargas Barraza, Juan Antonio De La Cruz Alatorre, Jonathan Cuitláhuac Vizcaíno, Antonio de Jesús Korean culture; cultural industry; Hallyu; K-Drama; K-Pop. Cultura coreana; industria cultural; Hallyu; K-Drama; K-pop. The objective of this work is to detect the elements influencing the success of the South Korean cultural industry, known as “Hallyu”, focusing on Korean soap operas, or “K-Dramas”, which have experienced a considerable rise in the last 30 years. A recount of its origins, evolution and current moment was performed, using the documentary research method Three models highlight the characteristics of its success and may be used as a reference for Latin American cultural industries, once large producers of soap operas, which have decreased their presence in international markets in recent years. Some of the characteristics that are observed for the “Hallyu” to enjoy international popularity is the use of information technologies and the quality of their work, thereby reaching new regions with little cultural relationship with Korea. These successes are the product of cultural diffusion through the Korean government and the private industry, which have implemented joint strategies for their products to achieve international success, while improving the perception of Korea abroad. El objetivo de este trabajo es detectar los elementos que influyen en el éxito de la industria cultural surcoreana, conocida como “Hallyu”, enfocándose en las telenovelas coreanas, o “K-Dramas”, que han experimentado un ascenso considerable en los últimos 30 años. Usando el método de investigación documental se hace un recuento de sus inicios, evolución y actual momento. Se encuentran tres modelos que resaltan las características de su éxito y que pueden ser referencia para las industrias latinoamericanas, otrora grandes productores de telenovelas, que han disminuido en años recientes su presencia en mercados internacionales. Algunas de las características que se observan para que el “Hallyu” goce de popularidad internacional es el uso de las tecnologías de la información y la calidad de sus trabajos, logrando con ello llegar a nuevas regiones con poca relación cultural con Corea. Estos éxitos son producto de la difusión cultural a través del gobierno coreano y la iniciativa privada nacional, que han implementado estrategias conjuntas para que sus productos alcancen un éxito internacional, a la vez mejorando la percepción que se tiene de Corea en el extranjero. 2021-12-15 2022-03-17T19:11:48Z 2022-03-17T19:11:48Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares http://www.comunicacionunap.com/index.php/rev/article/view/565 10.33595/2226-1478.12.4.565 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54358 spa http://www.comunicacionunap.com/index.php/rev/article/view/565/312 Derechos de autor 2021 Juan Antonio Vargas Barraza, Jonathan Cuitláhuac De La Cruz Alatorre, Antonio de Jesús Vizcaíno https://creativecommons.org/licenses/by-nc/4.0 application/pdf Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano Comuni@cción: Revista de Investigación en Comunicación y Desarrollo; Vol. 12 Núm. 4 (2021); 257-268 Comuni@cción: Journal of Research in Communication and Development; Vol. 12 No. 4 (2021); 257-268 Comuni@cción: Revista de Pesquisa em Comunicação e Desenvolvimento; v. 12 n. 4 (2021); 257-268 2226-1478 2219-7168 |
| spellingShingle | Korean culture; cultural industry; Hallyu; K-Drama; K-Pop. Cultura coreana; industria cultural; Hallyu; K-Drama; K-pop. Vargas Barraza, Juan Antonio De La Cruz Alatorre, Jonathan Cuitláhuac Vizcaíno, Antonio de Jesús The commercial success of the “K-Drama”: lessons to learn |
| title | The commercial success of the “K-Drama”: lessons to learn |
| title_full | The commercial success of the “K-Drama”: lessons to learn |
| title_fullStr | The commercial success of the “K-Drama”: lessons to learn |
| title_full_unstemmed | The commercial success of the “K-Drama”: lessons to learn |
| title_short | The commercial success of the “K-Drama”: lessons to learn |
| title_sort | commercial success of the “k-drama”: lessons to learn |
| topic | Korean culture; cultural industry; Hallyu; K-Drama; K-Pop. Cultura coreana; industria cultural; Hallyu; K-Drama; K-pop. |
| url | http://www.comunicacionunap.com/index.php/rev/article/view/565 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54358 |