Biblioteca Digital de VanguardiaOrganizational innovation as a factor of business competitiveness in Mypes during Covid-19.
This research aims to determine the influence of organizational innovation on business competitiveness in times of Covid-19 in the mypes of the commerce sector. It is of a basic type with a correlational descriptive scope. The research design is non-experimental, cross-sectional. The study participa...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano
2021
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| Materias: | |
| Acceso en línea: | http://www.comunicacionunap.com/index.php/rev/article/view/500 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54343 |
| _version_ | 1782335614713069568 |
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| author | García Monsalve, Jhenyfer Jhoana Tumbajulca Ramírez, Isban Adilson Cruz Tarrillo, José Joel |
| author_facet | García Monsalve, Jhenyfer Jhoana Tumbajulca Ramírez, Isban Adilson Cruz Tarrillo, José Joel |
| author_sort | García Monsalve, Jhenyfer Jhoana |
| collection | Repositorio |
| description | This research aims to determine the influence of organizational innovation on business competitiveness in times of Covid-19 in the mypes of the commerce sector. It is of a basic type with a correlational descriptive scope. The research design is non-experimental, cross-sectional. The study participants are 200 managers. The instruments used were validated by expert judgment and their reliability was verified through Cronbach’s Alpha with a coefficient of 0.886 for organizational innovation and 0.778 for business competitiveness. The results show that there is a significant relationship between Business Innovation and Competitiveness (r = 0.459) with a significance of (p-value = 0.000), therefore, it can be affirmed that those mypes that bet on an innovation in the form to offer and / or provide their service or product will be able to remain in the market despite the crisis, this can be confirmed with the results that show us that 81% of companies that innovate are more competitive than the 19% that do not made. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO54343 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2021 |
| publisher | Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano |
| record_format | greenstone |
| spelling | clacso-CLACSO543432022-03-17T19:11:48Z Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. Innovación organizacional como factor de competitividad empresarial en mypes durante el Covid-19 García Monsalve, Jhenyfer Jhoana Tumbajulca Ramírez, Isban Adilson Cruz Tarrillo, José Joel Innovation; competitiveness; economic recession Innovación; competitividad; recesión económica This research aims to determine the influence of organizational innovation on business competitiveness in times of Covid-19 in the mypes of the commerce sector. It is of a basic type with a correlational descriptive scope. The research design is non-experimental, cross-sectional. The study participants are 200 managers. The instruments used were validated by expert judgment and their reliability was verified through Cronbach’s Alpha with a coefficient of 0.886 for organizational innovation and 0.778 for business competitiveness. The results show that there is a significant relationship between Business Innovation and Competitiveness (r = 0.459) with a significance of (p-value = 0.000), therefore, it can be affirmed that those mypes that bet on an innovation in the form to offer and / or provide their service or product will be able to remain in the market despite the crisis, this can be confirmed with the results that show us that 81% of companies that innovate are more competitive than the 19% that do not made. Esta investigación tiene por objetivo determinar la influencia de la innovación organizacional en la competitividad empresarial en tiempos de Covid-19 en las mypes del sector comercio. Es de tipo básico con un alcance descriptivo correlacional. El diseño de la investigación es no experimental y de corte transversal. Los participantes de estudio son 200 gerentes. Los instrumentos utilizados fueron validados mediante juicio de expertos y se comprobó su fiabilidad a través del alpha de Cronbach con un coeficiente de 0,886 para innovación organizacional y 0,778 para la competitividad empresarial. Los resultados muestran que sí existe relación significativa entre la innovación empresarial y la competitividad (r=0,459) con una significancia de p-valor=0,000. Por lo tanto, se puede afirmar que aquellas mypes que apuesten por una innovación en la forma de ofrecer, o brindar su servicio o producto podrán mantenerse en el mercado a pesar de la crisis. Además, los resultados muestran que el 81% de empresas que innovó son más competitivas que el 19% que no lo hizo. 2021-06-15 2022-03-17T19:11:48Z 2022-03-17T19:11:48Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares http://www.comunicacionunap.com/index.php/rev/article/view/500 10.33595/2226-1478.12.2.500 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54343 spa http://www.comunicacionunap.com/index.php/rev/article/view/500/279 Derechos de autor 2021 Comuni@cción: Revista de Investigación en Comunicación y Desarrollo https://creativecommons.org/licenses/by-nc/4.0 application/pdf Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano Comuni@cción: Revista de Investigación en Comunicación y Desarrollo; Vol. 12 Núm. 2 (2021); 99-110 Comuni@cción: Journal of Research in Communication and Development; Vol. 12 No. 2 (2021); 99-110 Comuni@cción: Revista de Pesquisa em Comunicação e Desenvolvimento; v. 12 n. 2 (2021); 99-110 2226-1478 2219-7168 |
| spellingShingle | Innovation; competitiveness; economic recession Innovación; competitividad; recesión económica García Monsalve, Jhenyfer Jhoana Tumbajulca Ramírez, Isban Adilson Cruz Tarrillo, José Joel Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title | Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title_full | Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title_fullStr | Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title_full_unstemmed | Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title_short | Organizational innovation as a factor of business competitiveness in Mypes during Covid-19. |
| title_sort | organizational innovation as a factor of business competitiveness in mypes during covid-19. |
| topic | Innovation; competitiveness; economic recession Innovación; competitividad; recesión económica |
| url | http://www.comunicacionunap.com/index.php/rev/article/view/500 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54343 |