Biblioteca Digital de VanguardiaOrganizational innovation as a factor of business competitiveness in Mypes during Covid-19.
This research aims to determine the influence of organizational innovation on business competitiveness in times of Covid-19 in the mypes of the commerce sector. It is of a basic type with a correlational descriptive scope. The research design is non-experimental, cross-sectional. The study participa...
| Autores principales: | , , |
|---|---|
| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
| Publicado: |
Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano
2021
|
| Materias: | |
| Acceso en línea: | http://www.comunicacionunap.com/index.php/rev/article/view/500 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54343 |
| Sumario: | This research aims to determine the influence of organizational innovation on business competitiveness in times of Covid-19 in the mypes of the commerce sector. It is of a basic type with a correlational descriptive scope. The research design is non-experimental, cross-sectional. The study participants are 200 managers. The instruments used were validated by expert judgment and their reliability was verified through Cronbach’s Alpha with a coefficient of 0.886 for organizational innovation and 0.778 for business competitiveness. The results show that there is a significant relationship between Business Innovation and Competitiveness (r = 0.459) with a significance of (p-value = 0.000), therefore, it can be affirmed that those mypes that bet on an innovation in the form to offer and / or provide their service or product will be able to remain in the market despite the crisis, this can be confirmed with the results that show us that 81% of companies that innovate are more competitive than the 19% that do not made. |
|---|