Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 2019

Currently, brands have realized that creating an emotional bond in their target groups opening advantages over competition and have found in the old art of storytelling the perfect ally for that purpose. Storytelling is a powerful strategy that allows you to create that emotional link between produc...

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Detalles Bibliográficos
Autores principales: Carbache Mora, César Arturo, Ureta Ureta, Sara Margarita, Nevarez Vera, Joel Antonio
Formato: info:eu-repo/semantics/article
Lenguaje:Inglés
Español
Publicado: Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano 2019
Acceso en línea:http://www.comunicacionunap.com/index.php/rev/article/view/386
http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54319

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