Biblioteca Digital de VanguardiaContribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 2019
Currently, brands have realized that creating an emotional bond in their target groups opening advantages over competition and have found in the old art of storytelling the perfect ally for that purpose. Storytelling is a powerful strategy that allows you to create that emotional link between produc...
| Autores principales: | , , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Inglés Español |
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Escuela Profesional de Ciencias de la Comunicación Social de la Universidad Nacional del Altiplano
2019
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| Acceso en línea: | http://www.comunicacionunap.com/index.php/rev/article/view/386 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54319 |