Biblioteca Digital de VanguardiaAn Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election
In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy...
| Autores principales: | , , , , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Inglés |
| Publicado: |
Pontifícia Universidade Católica de São Paulo
2018
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| Materias: | |
| Acceso en línea: | https://revistas.pucsp.br/index.php/aurora/article/view/36195 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019 |
| _version_ | 1782338000028434432 |
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| author | Chicarino, Tathiana Senne Penteado, Claudio Bachini, Natasha Malina, Pedro Lobo, Denis Carneiro |
| author_facet | Chicarino, Tathiana Senne Penteado, Claudio Bachini, Natasha Malina, Pedro Lobo, Denis Carneiro |
| author_sort | Chicarino, Tathiana Senne |
| collection | Repositorio |
| description | In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO54019 |
| institution | CLACSO, Repositorio Digital |
| language | Inglés |
| publishDate | 2018 |
| publisher | Pontifícia Universidade Católica de São Paulo |
| record_format | greenstone |
| spelling | clacso-CLACSO540192022-03-17T19:07:39Z An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election Chicarino, Tathiana Senne Penteado, Claudio Bachini, Natasha Malina, Pedro Lobo, Denis Carneiro Twitter Big data 2016 São Paulo Mayoral Election Digital Campaigns Social Media Political Campaigns. In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues. 2018-02-22 2022-03-17T19:07:39Z 2022-03-17T19:07:39Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliação pelos pares https://revistas.pucsp.br/index.php/aurora/article/view/36195 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019 eng https://revistas.pucsp.br/index.php/aurora/article/view/36195/24865 Copyright (c) 2018 Aurora. Revista de Arte, Mídia e Política application/pdf Pontifícia Universidade Católica de São Paulo Aurora. ; v. 10 n. 30 (2018): Dossiê Centenário da Revolução Russa; 180-199 1982-6672 |
| spellingShingle | Twitter Big data 2016 São Paulo Mayoral Election Digital Campaigns Social Media Political Campaigns. Chicarino, Tathiana Senne Penteado, Claudio Bachini, Natasha Malina, Pedro Lobo, Denis Carneiro An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title_full | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title_fullStr | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title_full_unstemmed | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title_short | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election |
| title_sort | election of self-centered tweets: analysis of twitter usage in the 2016 são paulo mayoral election |
| topic | Twitter Big data 2016 São Paulo Mayoral Election Digital Campaigns Social Media Political Campaigns. |
| url | https://revistas.pucsp.br/index.php/aurora/article/view/36195 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019 |