Biblioteca Digital de VanguardiaAn Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election
In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy...
| Autores principales: | , , , , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Inglés |
| Publicado: |
Pontifícia Universidade Católica de São Paulo
2018
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| Acceso en línea: | https://revistas.pucsp.br/index.php/aurora/article/view/36195 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019 |
| Sumario: | In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues. |
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