Biblioteca Digital de VanguardiaIdeology in space production: mega-events as diffusion agents of the (neo)liberal ideology
This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct...
| Autor principal: | |
|---|---|
| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
| Publicado: |
Pontifícia Universidade Católica de São Paulo
2019
|
| Materias: | |
| Acceso en línea: | https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/53713 |
| _version_ | 1782339687612940288 |
|---|---|
| author | Viana, Lucio Hanai Valeriano |
| author_facet | Viana, Lucio Hanai Valeriano |
| author_sort | Viana, Lucio Hanai Valeriano |
| collection | Repositorio |
| description | This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO53713 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2019 |
| publisher | Pontifícia Universidade Católica de São Paulo |
| record_format | greenstone |
| spelling | clacso-CLACSO537132022-03-17T19:06:02Z Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology A ideologia na produção do espaço: os megaeventos como agentes difusores da ideologia (neo)liberal Viana, Lucio Hanai Valeriano modelos urbanos megaeventos urbanismo neoliberal urban models mega-events neoliberal urbanism This work aims to examine the ideological aspects that permeate public policies and their relationship to urban spaces. It is based on the premise that mega-events, given their magnitude, have the potential for acting as diffusion agents of urban models. Relations of power and interests that direct the production of the urban space were analyzed to elucidate the urban characteristics associated with the accomplishment of mega-events. The work found that the strategies to hold mega-events are markedly targeted at the interests of the real estate market and are based on marketing strategies broadly represented by the neoliberal ideology. Esse trabalho tem como objetivo examinar os aspectos ideológicos que permeiam as políticas públicas e sua relação com os espaços urbanos. Para tanto, parte-se da premissa de que os megaeventos, dada a sua magnitude, possuem potencial para atuarem como agentes difusores de modelos urbanísticos. A análise das relações de poder e interesses que direcionam a produção do espaço urbano foi feita com o objetivo de elucidar as características urbanas associadas à realização de megaeventos. O trabalho constatou que as estratégias de realização de megaeventos são marcadamente voltadas aos interesses do mercado imobiliário e se apoiam em estratégias mercadológicas amplamente representadas pelo ideário neoliberal. 2019-04-29 2022-03-17T19:06:02Z 2022-03-17T19:06:02Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/53713 por https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404/28284 Copyright (c) 2019 Cadernos Metrópole. application/pdf Pontifícia Universidade Católica de São Paulo Cadernos Metrópole; Vol. 21 Núm. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97 Cadernos Metrópole; v. 21 n. 44 (2019): as metrópoles no atual padrão de expansão do capitalismo; 79-97 2236-9996 1517-2422 |
| spellingShingle | modelos urbanos megaeventos urbanismo neoliberal urban models mega-events neoliberal urbanism Viana, Lucio Hanai Valeriano Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title | Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title_full | Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title_fullStr | Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title_full_unstemmed | Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title_short | Ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| title_sort | ideology in space production: mega-events as diffusion agents of the (neo)liberal ideology |
| topic | modelos urbanos megaeventos urbanismo neoliberal urban models mega-events neoliberal urbanism |
| url | https://revistas.pucsp.br/index.php/metropole/article/view/2236-9996.2019-4404 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/53713 |