Biblioteca Digital de VanguardiaRopajes -Sewing & Fashion Design Courses
Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of...
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| Formato: | artículo científico |
| Lenguaje: | Inglés |
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Centro de Investigaciones Comerciales e Iniciativas Académicas
2014
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| Acceso en línea: | http://www.redalyc.org/articulo.oa?id=63160182003 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554 |
| _version_ | 1782338814643011584 |
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| author | Carlos J. Lebrón Cajigas |
| author_facet | Carlos J. Lebrón Cajigas |
| author_sort | Carlos J. Lebrón Cajigas |
| collection | Repositorio |
| description | Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses.Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees. |
| format | artículo científico |
| id | clacso-CLACSO50554 |
| institution | CLACSO, Repositorio Digital |
| language | Inglés |
| publishDate | 2014 |
| publisher | Centro de Investigaciones Comerciales e Iniciativas Académicas |
| record_format | greenstone |
| spelling | clacso-CLACSO505542022-03-17T18:05:18Z Ropajes -Sewing & Fashion Design Courses Carlos J. Lebrón Cajigas Administración y Contabilidad Entrepreneurship business management strategic management marketing industry analysis family business Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses.Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees. 2014 2022-03-17T18:05:18Z 2022-03-17T18:05:18Z artículo científico http://www.redalyc.org/articulo.oa?id=63160182003 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554 en http://www.redalyc.org/revista.oa?id=631 Forum Empresarial application/pdf Centro de Investigaciones Comerciales e Iniciativas Académicas Forum Empresarial (Puerto Rico) Num.1.1 Vol.2 |
| spellingShingle | Administración y Contabilidad Entrepreneurship business management strategic management marketing industry analysis family business Carlos J. Lebrón Cajigas Ropajes -Sewing & Fashion Design Courses |
| title | Ropajes -Sewing & Fashion Design Courses |
| title_full | Ropajes -Sewing & Fashion Design Courses |
| title_fullStr | Ropajes -Sewing & Fashion Design Courses |
| title_full_unstemmed | Ropajes -Sewing & Fashion Design Courses |
| title_short | Ropajes -Sewing & Fashion Design Courses |
| title_sort | ropajes -sewing & fashion design courses |
| topic | Administración y Contabilidad Entrepreneurship business management strategic management marketing industry analysis family business |
| url | http://www.redalyc.org/articulo.oa?id=63160182003 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554 |