Biblioteca Digital de VanguardiaPlanning and evaluation in communication and education processes - football museums in Brazil (2012)
The central focus in this research is the communication between museums and the its audience. I start at the hypothesis that communication is an essential factor to make the integration among the museum´s audience, its patrimony and the museum itself easier. Such integration, consequently, influence...
| Autor principal: | |
|---|---|
| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Portugués |
| Publicado: |
Edições Universitárias Lusófonas
2014
|
| Acceso en línea: | https://revistas.ulusofona.pt/index.php/cadernosociomuseologia/article/view/4638 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/48871 |
| _version_ | 1782340085696430080 |
|---|---|
| author | Rangel, Vera Sperandio |
| author_facet | Rangel, Vera Sperandio |
| author_sort | Rangel, Vera Sperandio |
| collection | Repositorio |
| description | The central focus in this research is the communication between museums and the its audience. I start at the hypothesis that communication is an essential factor to make the integration among the museum´s audience, its patrimony and the museum itself easier. Such integration, consequently, influences the educational process. Starting at this point, I suggest the main hypothesis, according to it, in the soccer museums the communication between the institution and its audience is more efficient because the same referential occurs in the Brazilian soccer rooter community and the Brazilian individuals what does not occurs in the other museum kinds or another patrimony kinds. The relevance of this study for the society lies in the contribution for the improvement on the services afforded by the museums. In first place, I make a study about the communication developed by the museums through its hanging out narratives. In second place, there are analyzed the profiles of the audience of the different kinds of museums. In the end, I evaluate the communication process between museums and its audience, where are observed aspects as professionalism, media publicizing, ludicity, frequency and preferences of the audience. Although all this elements are important, the study points that a presentation of a common language between the museum and the public, as happens in soccer's museums, is essential for a better communication. Finally, for hypothesis confirmation, I accomplish an analysis of speech of the announcements and texts related to educational projects, verifying also their reflect on the relationship with the public.
Keywords: Museums, Education, Soccer, Identity, Communication. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO48871 |
| institution | CLACSO, Repositorio Digital |
| language | Portugués |
| publishDate | 2014 |
| publisher | Edições Universitárias Lusófonas |
| record_format | greenstone |
| spelling | clacso-CLACSO488712022-03-17T17:46:51Z Planning and evaluation in communication and education processes - football museums in Brazil (2012) Planejamento e avaliação nos processos de comunicação e educação - museus de futebol no Brasil (2012) Rangel, Vera Sperandio The central focus in this research is the communication between museums and the its audience. I start at the hypothesis that communication is an essential factor to make the integration among the museum´s audience, its patrimony and the museum itself easier. Such integration, consequently, influences the educational process. Starting at this point, I suggest the main hypothesis, according to it, in the soccer museums the communication between the institution and its audience is more efficient because the same referential occurs in the Brazilian soccer rooter community and the Brazilian individuals what does not occurs in the other museum kinds or another patrimony kinds. The relevance of this study for the society lies in the contribution for the improvement on the services afforded by the museums. In first place, I make a study about the communication developed by the museums through its hanging out narratives. In second place, there are analyzed the profiles of the audience of the different kinds of museums. In the end, I evaluate the communication process between museums and its audience, where are observed aspects as professionalism, media publicizing, ludicity, frequency and preferences of the audience. Although all this elements are important, the study points that a presentation of a common language between the museum and the public, as happens in soccer's museums, is essential for a better communication. Finally, for hypothesis confirmation, I accomplish an analysis of speech of the announcements and texts related to educational projects, verifying also their reflect on the relationship with the public. Keywords: Museums, Education, Soccer, Identity, Communication. Nessa pesquisa, tenho como foco central a comunicação entre museus e público. Parto da hipótese de que a comunicação é fator essencial para facilitar a integração entre público, patrimônio e museu, o que consequentemente influencia o processo educativo. A partir disso, levanto a hipótese principal, segundo a qual nos museus de futebol a comunicação entre instituição e público é mais eficiente em função do quadro referencial comum presente na comunidade dos torcedores e indivíduos brasileiros, o que não ocorre nas outras tipologias de museus ou, de outros tipos de patrimônio. A relevância deste estudo para a sociedade está na contribuição para melhorias no serviço prestado pelos museus. Em primeiro lugar realizo um estudo da comunicação desenvolvida pelos museus através de suas narrativas expositivas. Em segundo lugar, são analisados os perfis dos públicos dos diferentes museus. Por fim, avalio o processo de comunicação entre museus e público, onde são observados aspectos como profissionalismo, divulgação midiática e ludicidade, frequência e preferência do público. Embora todos esses elementos sejam importantes, o estudo aponta que a apresentação de uma linguagem comum entre museu, patrimônio e público, como acontece nos museus de futebol, é fundamental para a melhor comunicação. Finalmente, apresento a análise interpretativa, tanto dos dados como da observação. Palavras-chave: Museus, Sociomuseologia, Patrimônio, Futebol, Educação, Comunicação. 2014-07-23 2022-03-17T17:46:51Z 2022-03-17T17:46:51Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://revistas.ulusofona.pt/index.php/cadernosociomuseologia/article/view/4638 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/48871 por https://revistas.ulusofona.pt/index.php/cadernosociomuseologia/article/view/4638/3142 application/pdf Edições Universitárias Lusófonas Cadernos de Sociomuseologia; Vol. 48 No. 4 (2014): Participação nos museus: práticas e conceitos Cadernos de Sociomuseologia; v. 48 n. 4 (2014): Participação nos museus: práticas e conceitos 1646-3714 1646-3706 |
| spellingShingle | Rangel, Vera Sperandio Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title | Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title_full | Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title_fullStr | Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title_full_unstemmed | Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title_short | Planning and evaluation in communication and education processes - football museums in Brazil (2012) |
| title_sort | planning and evaluation in communication and education processes - football museums in brazil (2012) |
| url | https://revistas.ulusofona.pt/index.php/cadernosociomuseologia/article/view/4638 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/48871 |