Biblioteca Digital de VanguardiaFootballers, The Homeland or The Grave
This paper aims to discuss the ways in which Uruguayan national identity is constructed through football narratives. These narratives occur in the popular and mass scene, uncovering some of the most conservative symbolic cultural structures. The analysis of two advertisements is proposed; one dedica...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Universidad Centro Latinoamericano de Economía Humana (Universidad CLAEH)
2021
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| Acceso en línea: | http://publicaciones.claeh.edu.uy/index.php/cclaeh/article/view/529 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/46237 |
| Sumario: | This paper aims to discuss the ways in which Uruguayan national identity is constructed through football narratives. These narratives occur in the popular and mass scene, uncovering some of the most conservative symbolic cultural structures. The analysis of two advertisements is proposed; one dedicated to the Uruguayan men's football team in the context of men's World Cup held in Russia in 2018, and the other during the men's soccer America's Cup, held in Brazil in 2019. The assumption is made that Uruguayan national narratives are based on a macho-heroic discourse, which expels women from football, as well as any form of masculinity other than the hegemonic one. Some thought is given to the ways in which the discourses on an imagined Uruguayan identity are legitimized and configured. Finally, a theoretical-methodological approach to build new narratives which recover the history and experience of women football players in Uruguay is proposed. |
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