TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to p...
Autores principales: | , |
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Formato: | info:eu-repo/semantics/article |
Lenguaje: | Español |
Publicado: |
Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2016
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Materias: | |
Acceso en línea: | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/35564 |