Biblioteca Digital de VanguardiaTO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES
This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to p...
| Autores principales: | , |
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
| Publicado: |
Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2016
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| Materias: | |
| Acceso en línea: | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/35564 |
| _version_ | 1782336891070185472 |
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| author | Miguel, Paula Saferstein, Ezequiel |
| author_facet | Miguel, Paula Saferstein, Ezequiel |
| author_sort | Miguel, Paula |
| collection | Repositorio |
| description | This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to publish and sell books (a common feature of large publishing houses), the configuration of a trends publisher and what we can analytically think as the construction of an ethos that combines elements that make the recognition of a "good editor", taking part in their professional careers that intertwines with their life experiences and their sense of one’s place. This ethos shows tensions between "inspirational" or creative "intuitions" and a new business logic that looks forward to transparent the process in which production of best-sellers take part, and they combine into what editors identified as "business sense", which involves adaptations and regulations at different levels of professional and personal practice.This paper is based on the results of ongoing qualitative researches, which seek to analyze different ways of production, circulation and consumption of "creative" goods, considering that in such circuits we can find implicit notions of subjectivity. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO35564 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2016 |
| publisher | Centro de Investigaciones y Estudios sobre Cultura y Sociedad |
| record_format | greenstone |
| spelling | clacso-CLACSO355642022-03-17T13:26:38Z TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES SER UNA ESPONJA DE TENDENCIAS: LOS EDITORES Y LA “INTUICIÓN DE LA DEMANDA” EN LAS GRANDES EDITORIALES Miguel, Paula Saferstein, Ezequiel strias creativas producción simbólica industria editorial marketing editorial subjetividad. This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to publish and sell books (a common feature of large publishing houses), the configuration of a trends publisher and what we can analytically think as the construction of an ethos that combines elements that make the recognition of a "good editor", taking part in their professional careers that intertwines with their life experiences and their sense of one’s place. This ethos shows tensions between "inspirational" or creative "intuitions" and a new business logic that looks forward to transparent the process in which production of best-sellers take part, and they combine into what editors identified as "business sense", which involves adaptations and regulations at different levels of professional and personal practice.This paper is based on the results of ongoing qualitative researches, which seek to analyze different ways of production, circulation and consumption of "creative" goods, considering that in such circuits we can find implicit notions of subjectivity. Este trabajo analiza la producción editorial en los conglomerados globales de la edición en Argentina. Sus trayectorias y perfiles profesionales, la forma en que encaran la producción editorial, el marketing y la gestión editorial, entre otras cuestiones, contribuyen a dar cuenta de elementos comunes. Entre esos elementos comunes se encuentra el imperativo de publicar y vender libros, propio de los grandes grupos editoriales, la conformación de un editor de tendencias y lo que analíticamente podemos pensar como la conformación de un ethos que combina elementos que hacen al reconocimiento de “un buen editor” y que están presentes en una formación profesional que se entrecruza con diferentes experiencias en el desarrollo vital y concepciones de lo individual. Allí entran en tensión mecanismos opacos de “inspiración” o “intuición” creativa, con la lógica empresarial que busca transparentar mecanismos de producción de un éxito de ventas y se combinan en lo que los editores identifican como “olfato comercial”, que implica adaptaciones y regulaciones en distintos niveles de la práctica profesional y personal.El trabajo se basa en los resultados de investigaciones en curso que, mediante un abordaje cualitativo, buscan analizar diferentes formas de producción, circulación y usos de bienes “creativos” entendiendo que en tales circuitos se encuentran implícitas particulares nociones de la subjetividad. 2016-06-30 2022-03-17T13:26:37Z 2022-03-17T13:26:37Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos revisados por pares https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/35564 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141/14708 application/pdf Centro de Investigaciones y Estudios sobre Cultura y Sociedad Astrolabio; Núm. 16 (2016): PRÁCTICAS DE GESTIÓN CORPORAL Y PROCESOS DE SUBJETIVACIÓN EN LA CULTURA CONTEMPORÁNEA; 61-92 1668-7515 |
| spellingShingle | strias creativas producción simbólica industria editorial marketing editorial subjetividad. Miguel, Paula Saferstein, Ezequiel TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title | TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title_full | TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title_fullStr | TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title_full_unstemmed | TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title_short | TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES |
| title_sort | to be a trend sponge: editors and intuitive demand forecasting in big publishing houses |
| topic | strias creativas producción simbólica industria editorial marketing editorial subjetividad. |
| url | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/35564 |