Biblioteca Digital de VanguardiaThe visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe th...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Facultad de Ciencias Políticas y Sociales
2021
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs/index.php/millca-digital/article/view/4286 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/24879 |
| _version_ | 1782336993905082368 |
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| author | Torres, Verónica Haydeé |
| author_facet | Torres, Verónica Haydeé |
| author_sort | Torres, Verónica Haydeé |
| collection | Repositorio |
| description | Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe the incorporation of the green scarf filter and the use of the emblematic color of the National Campaign for Abortion in Argentina in publications as an example from a multimodal view that were made on Instagram in their associated feminist collective accounts such as @abortolegalmza between 2018 and 2019. The use of the green scarf as a filter and the use of the emblematic colors possibly created a brand that allowed the commitment of young people and adolescents with the axes of the Campaign. Thus, the visual in social networks was the message and the means by which feminist groups in Argentina (between 2018 and 2019 and up to the present) proposed new discursive practices. |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO24879 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2021 |
| publisher | Facultad de Ciencias Políticas y Sociales |
| record_format | greenstone |
| spelling | clacso-CLACSO248792022-03-15T19:29:57Z The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 Lo visual se suma: una mirada sobre Instagram y su uso en la Campaña nacional por la legalización del aborto entre 2018-2019 Torres, Verónica Haydeé instagram aborto militancia imagen color Instagram abortion militancy image color Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe the incorporation of the green scarf filter and the use of the emblematic color of the National Campaign for Abortion in Argentina in publications as an example from a multimodal view that were made on Instagram in their associated feminist collective accounts such as @abortolegalmza between 2018 and 2019. The use of the green scarf as a filter and the use of the emblematic colors possibly created a brand that allowed the commitment of young people and adolescents with the axes of the Campaign. Thus, the visual in social networks was the message and the means by which feminist groups in Argentina (between 2018 and 2019 and up to the present) proposed new discursive practices. Las redes sociales permitieron que las luchas de los movimientos sociales fueran globales, accesibles e interconectadas. Instagram permite la circulación de las miradas sobre el mundo a través de imágenes, fotografías y videos y la participación de sus usuarios/as en la creación de un discurso visual. Este artículo pretende describir la incorporación del filtro como pañuelo verde y el uso del color emblemático de la Campaña Nacional por el aborto en Argentina en publicaciones a modo de ejemplo desde una mirada multimodal que realizaron en Instagram en sus cuentas colectivos feministas asociados como @abortolegalmza entre 2018 y 2019. El uso del pañuelo verde como filtro y el empleo de los colores emblemáticos posiblemente crearon una marca que permitió el compromiso de jóvenes y adolescentes con los ejes de la Campaña. Así, lo visual en las redes sociales fue el mensaje y el medio por el cual los colectivos feministas en Argentina (entre el 2018 y 2019 y hasta la actualidad) propusieron nuevas prácticas discursivas. 2021-11-05 2022-03-15T19:29:57Z 2022-03-15T19:29:57Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Dossier https://revistas.uncu.edu.ar/ojs/index.php/millca-digital/article/view/4286 10.48162/rev.33.016 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/24879 spa https://revistas.uncu.edu.ar/ojs/index.php/millca-digital/article/view/4286/3992 Derechos de autor 2021 Verónica Haydeé Torres http://creativecommons.org/licenses/by-nc-sa/4.0 application/pdf Facultad de Ciencias Políticas y Sociales Millcayac - Revista Digital de Ciencias Sociales; Vol. 8 No. 14 (2021): Millcayac Revista Digital de Ciencias Sociales (marzo-agosto); 349-390 Millcayac - Revista Digital de Ciencias Sociales; Vol. 8 Núm. 14 (2021): Millcayac Revista Digital de Ciencias Sociales (marzo-agosto); 349-390 2362-616X |
| spellingShingle | instagram aborto militancia imagen color abortion militancy image color Torres, Verónica Haydeé The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title | The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title_full | The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title_fullStr | The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title_full_unstemmed | The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title_short | The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019 |
| title_sort | visual is added: a look at instagram and its use in the national campaign for the legalization of abortion between 2018-2019 |
| topic | instagram aborto militancia imagen color abortion militancy image color |
| url | https://revistas.uncu.edu.ar/ojs/index.php/millca-digital/article/view/4286 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/24879 |