Biblioteca Digital de VanguardiaThe visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe th...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Facultad de Ciencias Políticas y Sociales
2021
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs/index.php/millca-digital/article/view/4286 http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/24879 |
| Sumario: | Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe the incorporation of the green scarf filter and the use of the emblematic color of the National Campaign for Abortion in Argentina in publications as an example from a multimodal view that were made on Instagram in their associated feminist collective accounts such as @abortolegalmza between 2018 and 2019. The use of the green scarf as a filter and the use of the emblematic colors possibly created a brand that allowed the commitment of young people and adolescents with the axes of the Campaign. Thus, the visual in social networks was the message and the means by which feminist groups in Argentina (between 2018 and 2019 and up to the present) proposed new discursive practices. |
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