Biblioteca Digital de VanguardiaNames of change. Outline for a cartography of political speech in Pro Argentina
The victory of the Cambiemos alliance in the latest presidential election shows the dislocation of the Kirchnerist discoursive hegemony. The political identities built in the preceding decade showed the inability to go on representing the social as a whole. Thus, a new political construction- the ma...
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| Formato: | info:eu-repo/semantics/article |
| Lenguaje: | Español |
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Universidad Nacional de Villa María
2016
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| Materias: | |
| Acceso en línea: | https://raigal.unvm.edu.ar/ojs/index.php/raigal/article/view/26 https://biblioteca-repositorio.clacso.edu.ar/CLACSO/17565 |
| _version_ | 1782337070464761856 |
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| author | Buonfiglio, Yair |
| author_facet | Buonfiglio, Yair |
| author_sort | Buonfiglio, Yair |
| collection | Repositorio |
| description | The victory of the Cambiemos alliance in the latest presidential election shows the dislocation of the Kirchnerist discoursive hegemony. The political identities built in the preceding decade showed the inability to go on representing the social as a whole. Thus, a new political construction- the macrism- now attempts to become hegemonic. With this, new topics occupy relevant areas in the social discourse and new significances take part in the dispute for the legitimate nomination of the world. From a post-structural view of the social, but also with resources from the analitic tools of the narrative semiotic, we analysed four of Mauricio Macri´s speeches in order to identify the transformation projects he fosters, the topics that appear and the meanings that are built around the State, the society and work. After a decade in which the Kirchnerist speech configured the State as the fundamental agent in social transformation that assumed the mision of repairing the "damaged people", the Macrist speech considers it is the businessman the one subject who is in condition to produce the changes that are thought to be necessary. So the horizon is not equality any more, but the addition of individual talents and efforts. The State then appears in a secondary role that consists on collaborating with the businessman, the only agent who is considered capable of producing the necessary transformation to positively modify the life conditions of "the Argentinians" |
| format | info:eu-repo/semantics/article |
| id | clacso-CLACSO17565 |
| institution | CLACSO, Repositorio Digital |
| language | Español |
| publishDate | 2016 |
| publisher | Universidad Nacional de Villa María |
| record_format | greenstone |
| spelling | clacso-CLACSO175652022-03-10T19:59:18Z Names of change. Outline for a cartography of political speech in Pro Argentina Los nombres del cambio. Apuntes para una cartografía del discurso político en la Argentina Pro Buonfiglio, Yair political speech kirchnerismo macrismo right turn hegemony discurso político kirchnerismo macrismo giro a la derecha hegemonia The victory of the Cambiemos alliance in the latest presidential election shows the dislocation of the Kirchnerist discoursive hegemony. The political identities built in the preceding decade showed the inability to go on representing the social as a whole. Thus, a new political construction- the macrism- now attempts to become hegemonic. With this, new topics occupy relevant areas in the social discourse and new significances take part in the dispute for the legitimate nomination of the world. From a post-structural view of the social, but also with resources from the analitic tools of the narrative semiotic, we analysed four of Mauricio Macri´s speeches in order to identify the transformation projects he fosters, the topics that appear and the meanings that are built around the State, the society and work. After a decade in which the Kirchnerist speech configured the State as the fundamental agent in social transformation that assumed the mision of repairing the "damaged people", the Macrist speech considers it is the businessman the one subject who is in condition to produce the changes that are thought to be necessary. So the horizon is not equality any more, but the addition of individual talents and efforts. The State then appears in a secondary role that consists on collaborating with the businessman, the only agent who is considered capable of producing the necessary transformation to positively modify the life conditions of "the Argentinians" El triunfo de la alianza Cambiemos en las últimas elecciones presidenciales exhibe la dislocación de la hegemonía discursiva kirchnerista. Las identidades políticas construidas en la década precedente mostraron su incapacidad de seguir representando la totalidad de lo social, de modo que una nueva construcción política –el macrismo –intenta ahora devenir hegemónica. Con ello, nuevos tópicos ocupan zonas de relevancia en el discurso social y nuevos significantes participan en la disputa por la nominación legítima del mundo.Desde una mirada post estructuralista de lo social, pero también con recurso a herramientas analíticas procedentes de la semiótica narrativa, analizamos cuatro discursos del presidente Mauricio Macri para identificar los proyectos de transformación en los cuales se inscribe, los tópicos que aparecen y los sentidos que se construyen en torno al Estado, la sociedad y el trabajo. El horizonte ya no es el de la igualdad, sino el de la suma de talentos y esfuerzos individuales. El Estado aparece, entonces, en un rol secundario consistente en colaborar con el empresario, único agente al que se le atribuye la capacidad de transformación necesaria para modificar positivamente las condiciones de vida de “los argentinos”. 2016-04-30 2022-03-10T19:59:18Z 2022-03-10T19:59:18Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion DSR https://raigal.unvm.edu.ar/ojs/index.php/raigal/article/view/26 https://biblioteca-repositorio.clacso.edu.ar/CLACSO/17565 spa https://raigal.unvm.edu.ar/ojs/index.php/raigal/article/view/26/49 https://raigal.unvm.edu.ar/ojs/index.php/raigal/article/view/26/61 Derechos de autor 2016 Raigal application/pdf text/html Universidad Nacional de Villa María Raigal; Núm. 2 (2): Nuevos escenarios políticos y económicos en América Latina. Continuidades y rupturas; 39-51 2469-1216 |
| spellingShingle | political speech kirchnerismo macrismo right turn hegemony discurso político kirchnerismo macrismo giro a la derecha hegemonia Buonfiglio, Yair Names of change. Outline for a cartography of political speech in Pro Argentina |
| title | Names of change. Outline for a cartography of political speech in Pro Argentina |
| title_full | Names of change. Outline for a cartography of political speech in Pro Argentina |
| title_fullStr | Names of change. Outline for a cartography of political speech in Pro Argentina |
| title_full_unstemmed | Names of change. Outline for a cartography of political speech in Pro Argentina |
| title_short | Names of change. Outline for a cartography of political speech in Pro Argentina |
| title_sort | names of change. outline for a cartography of political speech in pro argentina |
| topic | political speech kirchnerismo macrismo right turn hegemony discurso político kirchnerismo macrismo giro a la derecha hegemonia |
| url | https://raigal.unvm.edu.ar/ojs/index.php/raigal/article/view/26 https://biblioteca-repositorio.clacso.edu.ar/CLACSO/17565 |