Strategic Management, Branding and its Influence on Marketing: A Pending Subject?

Strategically managing marketing decisions corresponds to one of the most important topics in the organizational aspect together with branding and the link with customers, however, the integration of these concepts is required. Thus, an analysis of the coverage provided by the academic literature on...

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Detalles Bibliográficos
Autores principales:	Figueroa-Casillas, Sara J., Rosario-Ruiz, María D.
Formato:	Revistas
Lenguaje:	Español
Publicado:	EFIM Ediciones 2021
Acceso en línea:	http://www.revistaanfibios.org/ojs/index.php/afb/article/view/95

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