The Role of Strategic Marketing in Organizations immersed in VUCA environments

Aspects such as the change in customer consumption, the increase in the number of customers and new technologies are causing an environment where volatility, uncertainty, complexity and ambiguity are common for organizations. Within this framework, an analysis of the strategic marketing management o...

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Detalles Bibliográficos
Autores principales:	Ramírez-Torres, Margarita, Salinas-Chaidez, Erick P., Miranda-Navarro, Ana B.
Formato:	Revistas
Lenguaje:	Español
Publicado:	EFIM Ediciones 2021
Acceso en línea:	http://www.revistaanfibios.org/ojs/index.php/afb/article/view/94

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