Biblioteca Digital de VanguardiaRefining Strategy: Management approaches and Market orientation
Adequate marketing management in companies serves to implement on the fly tools that allow the development of strategies to position a brand, company or product. In the article to be analyzed, two important aspects are presented in the performance of an industry in the market; on the one hand, strat...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2021
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92 |