Biblioteca Digital de VanguardiaRefining Strategy: Management approaches and Market orientation
Adequate marketing management in companies serves to implement on the fly tools that allow the development of strategies to position a brand, company or product. In the article to be analyzed, two important aspects are presented in the performance of an industry in the market; on the one hand, strat...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2021
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92 |
| _version_ | 1782333994982965248 |
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| author | Verján-Quiñones, Ricardo Woo-Gutiérrez, María G. García-Alegre, Daniel |
| author_facet | Verján-Quiñones, Ricardo Woo-Gutiérrez, María G. García-Alegre, Daniel |
| author_sort | Verján-Quiñones, Ricardo |
| collection | Revista |
| description | Adequate marketing management in companies serves to implement on the fly tools that allow the development of strategies to position a brand, company or product. In the article to be analyzed, two important aspects are presented in the performance of an industry in the market; on the one hand, strategic management and on the other hand, marketing, but undoubtedly both are essential for organizations to achieve their objectives and goals. For this reason, a review of the literature is proposed to elucidate the approaches to administrative management and market orientation, so that the results obtained can be used as references for managers and organizations. The results show that the administrative approach depends to a great extent on the economic environment of the organization and the customer orientation tends to be the most successful. |
| format | Revistas |
| id | anfibios-article-92 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2021 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-922021-12-24T09:57:26Z Refining Strategy: Management approaches and Market orientation Afinando la Estrategia: los enfoques de la Gestión Administrativa y la orientación del Mercado Verján-Quiñones, Ricardo Woo-Gutiérrez, María G. García-Alegre, Daniel Adequate marketing management in companies serves to implement on the fly tools that allow the development of strategies to position a brand, company or product. In the article to be analyzed, two important aspects are presented in the performance of an industry in the market; on the one hand, strategic management and on the other hand, marketing, but undoubtedly both are essential for organizations to achieve their objectives and goals. For this reason, a review of the literature is proposed to elucidate the approaches to administrative management and market orientation, so that the results obtained can be used as references for managers and organizations. The results show that the administrative approach depends to a great extent on the economic environment of the organization and the customer orientation tends to be the most successful. Llevar una adecuada gestión de marketing en las empresas implica ir implementando ajustes sobre la marcha que permitan el desarrollando estrategias que permitan posicionar a una marca, empresa, o producto. En el artículo a analizar se presenta dos aspectos importantes en el actuar de una industria en el mercado; por un lado, la gestión estratégica y por otro el marketing, pero sin duda ambas son fundamentales para que las organizaciones lleguen a alcanzar sus objetivos y metas propuestos. Es por esto que se plantea una revisión de la literatura que permita dilucidar los enfoques de la gestión administrativa y la orientación del mercado, con la finalidad que los resultados obtenidos se postulen como referencias para gerentes y organizaciones. Los resultados demuestran que el enfoque administrativo depende en gran medida del entorno económico de la organización y la orientación al cliente suele ser la más exitosa. EFIM Ediciones 2021-11-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92 10.37979/afb.2021v4n2.92 Anfibios; Vol 4 No 2 (2021): July - December 2021; 29-35 Anfibios; v. 4 n. 2 (2021): Julio - Diciembre 2021; 29-35 Revista científica anfibios; Vol. 4 Núm. 2 (2021): Julio - Diciembre 2021; 29-35 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92/108 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92/117 Derechos de autor 2021 Revista científica anfibios |
| spellingShingle | Verján-Quiñones, Ricardo Woo-Gutiérrez, María G. García-Alegre, Daniel Refining Strategy: Management approaches and Market orientation |
| title | Refining Strategy: Management approaches and Market orientation |
| title_full | Refining Strategy: Management approaches and Market orientation |
| title_fullStr | Refining Strategy: Management approaches and Market orientation |
| title_full_unstemmed | Refining Strategy: Management approaches and Market orientation |
| title_short | Refining Strategy: Management approaches and Market orientation |
| title_sort | refining strategy: management approaches and market orientation |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/92 |