The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR)
Competitiveness is currently one of the central discussions in academia and business regarding the factors that affect it and allow organisations to differentiate themselves from their competitors and generate a competitive advantage in the market. In this context, the theory of resources and capabi...
Autor principal: | Santis-Puche, María A. |
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Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
EFIM Ediciones
2021
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Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84 |
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