Biblioteca Digital de VanguardiaThe key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR)
Competitiveness is currently one of the central discussions in academia and business regarding the factors that affect it and allow organisations to differentiate themselves from their competitors and generate a competitive advantage in the market. In this context, the theory of resources and capabi...
| Autor principal: | |
|---|---|
| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2021
|
| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84 |
| _version_ | 1782333992611086336 |
|---|---|
| author | Santis-Puche, María A. |
| author_facet | Santis-Puche, María A. |
| author_sort | Santis-Puche, María A. |
| collection | Revista |
| description | Competitiveness is currently one of the central discussions in academia and business regarding the factors that affect it and allow organisations to differentiate themselves from their competitors and generate a competitive advantage in the market. In this context, the theory of resources and capabilities (VBR) has emerged as an alternative current that bases the source of competitiveness on the skills and internal dimensions of the organisation. Among these, it has been argued that factors such as marketing, management, innovation, quality and human talent can have a direct impact on the competitiveness of organisations dedicated to hotel services. Thus, from a formative approach, a confirmatory factor analysis is proposed to elucidate the key factors that affect competitiveness in the hotel sector. To this end, surveys are carried out in the hotel sector in Sucre, with the result that the factors of human talent and innovation are those that make it possible to build competitiveness in this sector, and to a lesser extent marketing, management and quality. Based on these results, discussions are held on the importance of the key factors in the competitiveness of the sector. |
| format | Revistas |
| id | anfibios-article-84 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2021 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-842021-12-24T09:57:44Z The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) Los factores claves de la competitividad en el sector hotelero: una propuesta desde la teoría de los recursos y capacidades (VBR) Santis-Puche, María A. Competitiveness is currently one of the central discussions in academia and business regarding the factors that affect it and allow organisations to differentiate themselves from their competitors and generate a competitive advantage in the market. In this context, the theory of resources and capabilities (VBR) has emerged as an alternative current that bases the source of competitiveness on the skills and internal dimensions of the organisation. Among these, it has been argued that factors such as marketing, management, innovation, quality and human talent can have a direct impact on the competitiveness of organisations dedicated to hotel services. Thus, from a formative approach, a confirmatory factor analysis is proposed to elucidate the key factors that affect competitiveness in the hotel sector. To this end, surveys are carried out in the hotel sector in Sucre, with the result that the factors of human talent and innovation are those that make it possible to build competitiveness in this sector, and to a lesser extent marketing, management and quality. Based on these results, discussions are held on the importance of the key factors in the competitiveness of the sector. En la actualidad, la competitividad ocupa una de las discusiones centrales en el ámbito académico y empresarial, respecto a cuáles son los factores que la afectan y permiten a las organizaciones diferenciarse de su competencia y generar una ventaja competitiva en el mercado. En este contexto, la teoría de los recursos y las capacidades (VBR) ha surgido como una corriente alternativa que basa la fuente de competitividad considerando las habilidades y las dimensiones internas de la organización. Entre ellas, se ha expuesto que son factores como el marketing, gestión, innovación calidad y talento humano aquellos que puedan tener un impacto directo en la competitividad de las organizaciones dedicadas a servicios hoteleros. Es así que se propone, desde un enfoque formativo, un análisis factorial confirmatorio que permita dilucidar los factores claves que afectan la competitividad en el sector hotelero. Para tales fines, se plantean unas encuestas en el sector hotelero de Sucre arrojando como resultado que son los factores del talento humano y la innovación aquellos que posibilitan la construcción de competitividad en este sector y en menor medida el marketing, la dirección y la calidad. A partir de estos resultados se plantean unas discusiones respecto a la importancia de los factores claves en la competitividad del sector. EFIM Ediciones 2021-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84 10.37979/afb.2021v4n1.84 Anfibios; Vol 4 No 1 (2021): January - June 2021; 53-64 Anfibios; v. 4 n. 1 (2021): Enero - Junio 2021; 53-64 Revista científica anfibios; Vol. 4 Núm. 1 (2021): Enero - Junio 2021; 53-64 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84/100 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84/129 Derechos de autor 2021 Revista científica anfibios |
| spellingShingle | Santis-Puche, María A. The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title | The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title_full | The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title_fullStr | The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title_full_unstemmed | The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title_short | The key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (VBR) |
| title_sort | key factors of competitiveness in the hotel sector: a proposal from the theory of resources and capabilities (vbr) |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/84 |