Biblioteca Digital de VanguardiaAnalysis of an organization’s logistics processes using the Donald Bowersox model
Currently, with phenomena such as globalization and the progress of information and communication technologies, logistics management is considered one of the most important alternatives for improving the performance of organizations, their competitiveness and customer satisfaction (Companys &...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/62 |
| _version_ | 1782333987187851264 |
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| author | Lora-Guzmán, Harold Steve Garcés-Henao, Luis Guillermo |
| author_facet | Lora-Guzmán, Harold Steve Garcés-Henao, Luis Guillermo |
| author_sort | Lora-Guzmán, Harold Steve |
| collection | Revista |
| description | Currently, with phenomena such as globalization and the progress of information and communication technologies, logistics management is considered one of the most important alternatives for improving the performance of organizations, their competitiveness and customer satisfaction (Companys & Ribas, 2015). Under this framework, pointing out the reasons why consumers are not satisfed with the products or services received can be related to delays in delivery, high prices or poor quality products and services, the basis of which lies in the logistics chain. It is for these reasons that it is necessary to analyse these processes in search of these shortcomings in order to improve results and generate competitiveness. This is the case of an organisation that shows some difculties in attention and service to its clients, which is why through the paradigm of the Donald Bowersox Logistical Reference Model, these difculties are located, as well as mechanisms to solve them. The main results show an organizational diagnosis in which 9 of the 13 dimensions proposed by Bowersox present considerable gaps and a possibility of improvement, and from there, conclusions and discussions are proposed in which future research work can be oriented. |
| format | Revistas |
| id | anfibios-article-62 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2020 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-622020-12-06T06:02:21Z Analysis of an organization’s logistics processes using the Donald Bowersox model Análisis de los procesos logísticos de una organización mediante el modelo Donald Bowersox Lora-Guzmán, Harold Steve Garcés-Henao, Luis Guillermo Currently, with phenomena such as globalization and the progress of information and communication technologies, logistics management is considered one of the most important alternatives for improving the performance of organizations, their competitiveness and customer satisfaction (Companys & Ribas, 2015). Under this framework, pointing out the reasons why consumers are not satisfed with the products or services received can be related to delays in delivery, high prices or poor quality products and services, the basis of which lies in the logistics chain. It is for these reasons that it is necessary to analyse these processes in search of these shortcomings in order to improve results and generate competitiveness. This is the case of an organisation that shows some difculties in attention and service to its clients, which is why through the paradigm of the Donald Bowersox Logistical Reference Model, these difculties are located, as well as mechanisms to solve them. The main results show an organizational diagnosis in which 9 of the 13 dimensions proposed by Bowersox present considerable gaps and a possibility of improvement, and from there, conclusions and discussions are proposed in which future research work can be oriented. En la actualidad con fenómenos como la globalización y el progreso de las tecnologías de la información y comunicación, la gestión logística se considera como uno de las alternativas más importantes para mejorar el desempeño de las organizaciones, su competitividad y la satisfacción de los clientes (Companys & Ribas, 2015). Bajo este marco, señalar las razones por las cuales los consumidores no se encuentran satisfechos con los productos o servicios recibidos puede estar relacionado con demoras en la entrega, precios altos o productos y servicios de mala calidad, cuyo fundamento recae en la cadena logística. Es por estos motivos que se hace necesario analizar dichos procesos en búsqueda de estas falencias que permitan mejorar los resultados y generar competitividad. Este es el caso de una organización que muestra algunas difcultades en atención y servicio a sus clientes, es por esto que mediante el paradigma del Modelo Referencial Logístico de Donald Bowersox, se localizan estas difcultades, así como mecanismos para resolverlas. Los resultados principales muestran un diagnostico organizacional en la que 9 de las 13 dimensiones planteadas por Bowersox presentan brechas considerables y una posibilidad de mejora y a partir de allí, se plantean conclusiones y discusiones en las que se pueden orientar futuros trabajos investigativos. EFIM Ediciones 2020-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html http://www.revistaanfibios.org/ojs/index.php/afb/article/view/62 10.37979/afb.2020v3n1.62 Anfibios; Vol 3 No 1 (2020): January - June 2020; 52-59 Anfibios; v. 3 n. 1 (2020): Enero - Junio 2020; 52-59 Revista científica anfibios; Vol. 3 Núm. 1 (2020): Enero - Junio 2020; 52-59 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/62/64 http://www.revistaanfibios.org/ojs/index.php/afb/article/view/62/92 Derechos de autor 2020 Revista científica anfibios |
| spellingShingle | Lora-Guzmán, Harold Steve Garcés-Henao, Luis Guillermo Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title | Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title_full | Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title_fullStr | Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title_full_unstemmed | Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title_short | Analysis of an organization’s logistics processes using the Donald Bowersox model |
| title_sort | analysis of an organization’s logistics processes using the donald bowersox model |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/62 |