Biblioteca Digital de VanguardiaThe market behavior as a route of change in the mechanical workshops of Tijuana Baja California
Market behavior is one of the most analyzed factors by marketers. This document began with empirical research, based on fndings in the literature and observation, analyzing changes in behavior, in men and women at the time of acquiring a service, especially the mechanical workshop, in the city of Ti...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
EFIM Ediciones
2020
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| Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/59 |
| _version_ | 1782333986403516416 |
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| author | Valladares-Icedo, Omar Izquierdo-De Dios, Román |
| author_facet | Valladares-Icedo, Omar Izquierdo-De Dios, Román |
| author_sort | Valladares-Icedo, Omar |
| collection | Revista |
| description | Market behavior is one of the most analyzed factors by marketers. This document began with empirical research, based on fndings in the literature and observation, analyzing changes in behavior, in men and women at the time of acquiring a service, especially the mechanical workshop, in the city of Tijuana Baja California. The fndings showed that the company dedicates its efforts to serving the male gender, but that 30% of women serve their automotive service needs, make decisions much more quickly, and enjoy shopping much more. There is a smaller percentage who turn to a male ally for mechanical services, leaving the ally free to make the purchase decision. In contrast, the men who make up 70% of those who purchase this service, argue the workshop solutions, and make the purchase decision with greater difculty. The marketing used in the generic workshop complies empirically with parameters of little measurement, and staff training to improve customer service is a constant to be improved. |
| format | Revistas |
| id | anfibios-article-59 |
| institution | Revista científica Anfibios |
| language | Español |
| publishDate | 2020 |
| publisher | EFIM Ediciones |
| record_format | ojs |
| spelling | anfibios-article-592020-12-06T06:02:21Z The market behavior as a route of change in the mechanical workshops of Tijuana Baja California El comportamiento de mercado como ruta de cambio en los talleres mecánicos de Tijuana Baja California Valladares-Icedo, Omar Izquierdo-De Dios, Román Market behavior is one of the most analyzed factors by marketers. This document began with empirical research, based on fndings in the literature and observation, analyzing changes in behavior, in men and women at the time of acquiring a service, especially the mechanical workshop, in the city of Tijuana Baja California. The fndings showed that the company dedicates its efforts to serving the male gender, but that 30% of women serve their automotive service needs, make decisions much more quickly, and enjoy shopping much more. There is a smaller percentage who turn to a male ally for mechanical services, leaving the ally free to make the purchase decision. In contrast, the men who make up 70% of those who purchase this service, argue the workshop solutions, and make the purchase decision with greater difculty. The marketing used in the generic workshop complies empirically with parameters of little measurement, and staff training to improve customer service is a constant to be improved. El comportamiento del mercado es uno de los factores más analizados por los mercadólogos, en este documento se inició con investigación empírica, a partir de hallazgos en la literatura y la observación, analizando los cambios de comportamiento, en el hombre y la mujer al momento adquirir un servicio, especialmente el taller mecánico, en la ciudad de Tijuana Baja California. Los hallazgos mostraron que la empresa dedica sus esfuerzos para atender el género masculino, pero que un 30% de las mujeres atiende sus necesidades de servicio automotriz, toma las decisiones con mucho mayor rapidez, y disfruta mucho más de la compra. Existe un porcentaje menor, que se hace de un aliado hombre, para solicitar los servicios mecánicos, y deja en total libertad al aliado para que tome la decisión de compra. En contra parte, los hombres que forman el 70% de los que adquieren este servicio, argumentan las soluciones del taller, y toman con mayor difcultad la decisión de compra. El marketing utilizado en el taller genérico cumple de manera empírica con parámetros de escasa medición, y la capacitación del personal, para mejorar el servicio al cliente, es una constante a mejorar. EFIM Ediciones 2020-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf http://www.revistaanfibios.org/ojs/index.php/afb/article/view/59 10.37979/afb.2020v3n1.59 Anfibios; Vol 3 No 1 (2020): January - June 2020; 28-38 Anfibios; v. 3 n. 1 (2020): Enero - Junio 2020; 28-38 Revista científica anfibios; Vol. 3 Núm. 1 (2020): Enero - Junio 2020; 28-38 2711-0532 2665-1513 spa http://www.revistaanfibios.org/ojs/index.php/afb/article/view/59/61 Derechos de autor 2020 Revista científica anfibios |
| spellingShingle | Valladares-Icedo, Omar Izquierdo-De Dios, Román The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title | The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title_full | The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title_fullStr | The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title_full_unstemmed | The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title_short | The market behavior as a route of change in the mechanical workshops of Tijuana Baja California |
| title_sort | market behavior as a route of change in the mechanical workshops of tijuana baja california |
| url | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/59 |