Marketing plan for SMEs in the services sector
To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll...
Autores principales: | Buitrago-Reyes, Richard Orlando, Hoyos-Estrada, Sherly, Argumedo-Bossio, Adriana, Prieto-Flórez, Javier |
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Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
EFIM Ediciones
2019
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Acceso en línea: | http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53 |
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