Marketing plan for SMEs in the services sector

To make known the products and services to the clients, as well as the quality and the satisfaction obtained from them, is one of the main factors of success for any organization nowadays, especially one of the services sector, however, in small and medium companies where the management must fulfll...

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Detalles Bibliográficos
Autores principales: Buitrago-Reyes, Richard Orlando, Hoyos-Estrada, Sherly, Argumedo-Bossio, Adriana, Prieto-Flórez, Javier
Formato: Revistas
Lenguaje:Español
Publicado: EFIM Ediciones 2019
Acceso en línea:http://www.revistaanfibios.org/ojs/index.php/afb/article/view/53